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1x1 Lernen Spiel

Fail

Demand is soft, at -13.4% this quarter, so 1x1 Lernen Spiel is a Fail.

Flapen Score
45
45 / 100
Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size
€81K/yr128K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
62%top-5 click share · 16 brands · 114 sellers

Flapen Score

1x1 Lernen Spiel against its category

The dotted line is the Spielzeug average. Past it, 1x1 Lernen Spiel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 1x1 Lernen Spiel market on Amazon at a glance

Shoppers on Amazon Germany searched for 1x1 Lernen Spiel 128K times last year and spent an estimated €81K. The top 5 brands take 75% of clicks. Demand peaks in Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €81K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
5.7%
Market size, estimated
€81Ka year
Peak month
September2.4× the quietest month
Top search term
1x1 lernen spiel59K searches a year

02 · Price

A sale here is worth €11.03.

Listings sell for €11.03 on average, from €4.69 to €30.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €11.03 that is €3K to €6K a year per listing.

Average price
€11.03under the $15 to $100 sweet spot
Price range
€4.69–€30.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #250 within Experimentieren & Forschen. It carries 351 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#250in Experimentieren & Forschen
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
351per listing
Listings tracked
21

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top 1x1 Lernen Spiel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

114

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

21%

  • Brand 133%
  • Brand 215%
  • Brand 315%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

1x1 Lernen Spiel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.4×

Search terms

Top 1x1 Lernen Spiel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 1x1 lernen spiel59K/yr
  • einmaleins spiel20K/yr
  • 1x1 spiel10K/yr
  • ein mal eins trainer10K/yr
  • hochspannung spiel5K/yr
  • 3x4 klatsch spiel haba7K/yr
  • 1x1 drachen6K/yr
  • hochspannung3K/yr
  • 1x1 drachen spiel ravensburger3K/yr
  • 3x4 klatsch3K/yr

Reviews and returns

What reviews say buyers love and hate about 1x1 Lernen Spiel

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Spaß/Unterhaltungserlebnis”
14%of negative reviews mention “Haltbarkeit”
0.8%of orders come back
“ein Steg war gebrochen.”
A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 1x1 Lernen Spiel questions

Answered from the same tracked data.