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Yamaha Keyboard

Fail

The top 5 brands take 100% of clicks, so Yamaha Keyboard is a Fail.

Flapen Score
28
28 / 100
Ranks 106 of 112 Musikinstrumente & DJ-Equipment niches · −17 vs the category median of 45
Market size
€387K/yr160K searches / yr
90-day growth
-41.5%search demand this quarter
Competition
64%top-5 click share · 4 brands · 25 sellers

Flapen Score

Yamaha Keyboard against its category

The dotted line is the Musikinstrumente & DJ-Equipment average. Past it, Yamaha Keyboard is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yamaha Keyboard market on Amazon at a glance

Shoppers on Amazon Germany searched for Yamaha Keyboard 160K times last year and spent an estimated €387K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €387K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-41.5%
Conversion, latest week
1.2%
Market size, estimated
€387Ka year
Peak month
December5.1× the quietest month
Top search term
yamaha keyboard106K searches a year

02 · Price

A sale here is worth €195.24.

Listings sell for €195.24 on average, from €43.38 to €579.73. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €195.24 that is €0 to €20K a year per listing.

Average price
€195.24above the $15 to $100 sweet spot
Price range
€43.38–€579.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€20K
Returns
3.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #14 within Musikinstrumente & DJ-Equipment. It carries 2,422 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#14in Musikinstrumente & DJ-Equipment
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
2,422per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Yamaha Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Brand 188%
  • Brand 25%
  • Brand 34%
  • Brand 43%

Demand

Yamaha Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Yamaha Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yamaha keyboard106K/yr
  • keyboard yamaha51K/yr
  • keyboard anschlagdynamik4K/yr

Reviews and returns

What reviews say buyers love and hate about Yamaha Keyboard

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Audioqualität”
10%of negative reviews mention “Qualität insgesamt”
3.8%of orders come back
“Ich bin enttäuscht von ihrem Qualität”
A buyer, on “Qualität insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Yamaha Keyboard questions

Answered from the same tracked data.