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Keyboard

Maybe

The top 5 products take only 27% of clicks. But buyers convert on only 0.6% of searches, so Keyboard is a Maybe.

Flapen Score
51
51 / 100
Top 17% of 112 Musikinstrumente & DJ-Equipment niches · +6 vs the category median of 45
Market size
€1.5M/yr1.5M searches / yr
90-day growth
-30.6%search demand this quarter
Competition
27%top-5 click share · 24 brands · 52 sellers

Flapen Score

Keyboard against its category

The dotted line is the Musikinstrumente & DJ-Equipment average. Past it, Keyboard is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keyboard market on Amazon at a glance

Shoppers on Amazon Germany searched for Keyboard 1.5M times last year and spent an estimated €1.5M. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.5M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
0.6%
Market size, estimated
€1.5Ma year
Peak month
November3.4× the quietest month
Top search term
piano306K searches a year

02 · Price

A sale here is worth €175.58.

Listings sell for €175.58 on average, from €6.05 to €696.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €175.58 that is €18K to €44K a year per listing.

Average price
€175.58above the $15 to $100 sweet spot
Price range
€6.05–€696.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€18K–€44K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #26 within Musikinstrumente & DJ-Equipment. It carries 2,731 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
69%
Out of stock, average day
10.3%
Average rank
#26in Musikinstrumente & DJ-Equipment
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
2,731per listing
Listings tracked
70

04 · Newcomers

4 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
48 months

Products

Top Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

52

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

27%

Top 20: 63%

Open market

29%

  • Brand 118%
  • Brand 218%
  • Brand 316%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • piano306K/yr
  • klavier321K/yr
  • keyboard piano306K/yr
  • e piano147K/yr
  • yamaha keyboard106K/yr
  • digital piano44K/yr
  • piano yamaha39K/yr
  • keyboard yamaha51K/yr
  • e-piano32K/yr
  • piano keyboard17K/yr

Reviews and returns

What reviews say buyers love and hate about Keyboard

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Preis-Leistungs-Verhältnis”
15%of negative reviews mention “Qualität insgesamt”
2.9%of orders come back
“Miserable Qualität”
A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Keyboard questions

Answered from the same tracked data.