Is Midi Keyboard profitable to sell on Amazon Germany?

Flapen scores Midi Keyboard 31 out of 100 on Amazon Germany, a Fail. Shoppers spend €306K a year across 24 tracked products. 3 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew -24.0% in the last 90 days.

How competitive is the Midi Keyboard niche on Amazon Germany?

6 brands and 46 sellers compete in Midi Keyboard on Amazon Germany. The top 5 Midi Keyboard products take 52% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Midi Keyboard?

Midi Keyboard buyers on Amazon Germany complain most about Benutzerfreundlichkeit, Qualität insgesamt, and Touch-/Tastensteuerung. An estimated 6.4% of orders come back, which is high.

When does demand for Midi Keyboard peak?

Search demand for Midi Keyboard on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Midi Keyboard niche?

Midi Keyboard sells for €108.18 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €25.95 to €608.63. The average product has 4,417 reviews, the count a new listing must catch up to.

Midi Keyboard

Fail

The top 5 brands take 99% of clicks, so Midi Keyboard is a Fail.

Filters High Returns High Price

Flapen Score: 31
31 / 100Ranks 103 of 112 Musikinstrumente & DJ-Equipment niches · −14 vs the category median of 45
Market size: €306K/yr314K searches / yr
90-day growth: -24.0%search demand this quarter
Competition: 52%top-5 click share · 6 brands · 46 sellers

Flapen Score

Midi Keyboard against its category

The dotted line is the Musikinstrumente & DJ-Equipment average. Past it, Midi Keyboard is stronger. Inside it, weaker.

31Fail

This niche Category average

See the method

Market

The Midi Keyboard market on Amazon at a glance

Shoppers on Amazon Germany searched for Midi Keyboard 314K times last year and spent an estimated €306K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €306K a year.

Searches, last 12 months: 314K
Growth, 90 days vs prior 90: -24.0%
Conversion, latest week: 0.9%
Market size, estimated: €306Ka year
Peak month: December2.2× the quietest month
Top search term: midi keyboard112K searches a year

02 · Price

A sale here is worth €108.18.

Listings sell for €108.18 on average, from €25.95 to €608.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €108.18 that is €11K to €27K a year per listing.

Average price: €108.18above the $15 to $100 sweet spot
Price range: €25.95–€608.63
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: €11K–€27K
Returns: 6.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Musikinstrumente & DJ-Equipment. It carries 4,417 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings: 42%
Prime listings: 92%
Out of stock, average day: 0.0%
Average rank: #27in Musikinstrumente & DJ-Equipment
Average rating: 4.48 starsAmazon Germany average 4.37 stars
Average reviews: 4,417per listing
Listings tracked: 24

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 3Amazon's first-year sales bar
Average brand age: 55 months

Products

Top Midi Keyboard products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

Brand 164%
Brand 219%
Brand 310%
Brand 44%
Brand 52%
Brand 61%
Open — no brand owns it (0%)

Demand

Midi Keyboard search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Midi Keyboard search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

midi keyboard112K/yr -30.5%1.0% conv.
midi controller71K/yr -21.9%0.3% conv.
akai37K/yr -10.3%0.8% conv.
midi22K/yr -11.9%0.3% conv.
arturia minilab 315K/yr +6.3%2.7% conv.
akai mpk mini12K/yr -27.1%1.8% conv.
midi keyboard 498K/yr -19.9%0.3% conv.
akai mpk mini mk319K/yr -53.0%2.4% conv.
akai mpk6K/yr -27.9%1.3% conv.
keyboard midi5K/yr -42.8%0.8% conv.

Reviews and returns

What reviews say buyers love and hate about Midi Keyboard

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”

12%of negative reviews mention “Benutzerfreundlichkeit”

6.4%of orders come back

“Die Bedienung ist kompliziert”

A buyer, on “Benutzerfreundlichkeit”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Midi Keyboard questions

Answered from the same tracked data.

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