Is Instrumente profitable to sell on Amazon Germany?

Flapen scores Instrumente 39 out of 100 on Amazon Germany, a Fail. Shoppers spend €231K a year across 21 tracked products. Search demand grew -16.6% in the last 90 days.

How competitive is the Instrumente niche on Amazon Germany?

7 brands and 15 sellers compete in Instrumente on Amazon Germany. The top 5 Instrumente products take 64% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Instrumente?

Instrumente buyers on Amazon Germany complain most about Audioqualität, Spaß/Unterhaltungserlebnis, and Haltbarkeit. An estimated 2.8% of orders come back.

When does demand for Instrumente peak?

Search demand for Instrumente on Amazon Germany peaks in Nov–Dec, and the busiest month runs 3.4× the quietest.

What does it cost to enter the Instrumente niche?

Instrumente sells for €40.64 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.84 to €87.72. The average product has 3,688 reviews, the count a new listing must catch up to.

Instrumente

Fail

The top 5 brands take 97% of clicks, so Instrumente is a Fail.

Filters Out of Stock

Flapen Score: 39
39 / 100Ranks 76 of 112 Musikinstrumente & DJ-Equipment niches · −6 vs the category median of 45
Market size: €231K/yr317K searches / yr
90-day growth: -16.6%search demand this quarter
Competition: 64%top-5 click share · 7 brands · 15 sellers

Flapen Score

Instrumente against its category

The dotted line is the Musikinstrumente & DJ-Equipment average. Past it, Instrumente is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Instrumente market on Amazon at a glance

Shoppers on Amazon Germany searched for Instrumente 317K times last year and spent an estimated €231K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 317K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €231K a year.

Searches, last 12 months: 317K
Growth, 90 days vs prior 90: -16.6%
Conversion, latest week: 1.8%
Market size, estimated: €231Ka year
Peak month: December3.4× the quietest month
Top search term: otamatone77K searches a year

02 · Price

A sale here is worth €40.64.

Listings sell for €40.64 on average, from €7.84 to €87.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €40.64 that is €4K to €10K a year per listing.

Average price: €40.64inside the $15 to $100 sweet spot
Price range: €7.84–€87.72
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: €4K–€10K
Returns: 2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 18.0% of listings are out of stock. The average listing ranks #166 within Musikinstrumente & DJ-Equipment. It carries 3,688 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 43%
Prime listings: 95%
Out of stock, average day: 18.0%
Average rank: #166in Musikinstrumente & DJ-Equipment
Average rating: 4.38 starsAmazon Germany average 4.37 stars
Average reviews: 3,688per listing
Listings tracked: 21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 49 months

Products

Top Instrumente products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

Brand 149%
Brand 244%
Brand 32%
Brand 42%
Brand 52%
Brand 61%
Open — no brand owns it (1 brand, 1%)

Demand

Instrumente search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Instrumente search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

otamatone77K/yr -15.6%1.0% conv.
instrumente47K/yr -6.1%0.1% conv.
stylophone45K/yr -24.1%3.1% conv.
instrument28K/yr -13.3%0.2% conv.
percussion instrumente15K/yr -2.2%0.0% conv.
musical instruments33K/yr -31.7%0.0% conv.
musikinstrumente erwachsene17K/yr -36.7%0.2% conv.
otamatone instrument11K/yr -5.4%1.6% conv.
musik instrumente9K/yr +40.2%0.1% conv.
musikinstrument10K/yr -8.3%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Instrumente

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Benutzerfreundlichkeit”

19%of negative reviews mention “Audioqualität”

2.8%of orders come back

“Gibt kein Ton von sich”

A buyer, on “Audioqualität”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Musikinstrumente & DJ-Equipment niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Instrumente questions

Answered from the same tracked data.

Categories