Is Gitarre profitable to sell on Amazon Germany?

Flapen scores Gitarre 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €406K a year across 29 tracked products. Search demand grew -21.9% in the last 90 days.

How competitive is the Gitarre niche on Amazon Germany?

11 brands and 29 sellers compete in Gitarre on Amazon Germany. The top 5 Gitarre products take 48% of clicks, and the top 5 brands take 82%.

What do buyers complain about in Gitarre?

Gitarre buyers on Amazon Germany complain most about Qualität insgesamt, Riemen/Saitenqualität, and Audioqualität. An estimated 2.7% of orders come back.

When does demand for Gitarre peak?

Search demand for Gitarre on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.3× the quietest.

What does it cost to enter the Gitarre niche?

Gitarre sells for €78.66 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €26.32 to €134.65. The average product has 2,320 reviews, the count a new listing must catch up to.

Gitarre

Fail

Buyers convert on only 0.5% of searches, so Gitarre is a Fail.

Filters High Price

Flapen Score: 46
46 / 100Top 41% of 112 Musikinstrumente & DJ-Equipment niches · +1 vs the category median of 45
Market size: €406K/yr1.1M searches / yr
90-day growth: -21.9%search demand this quarter
Competition: 48%top-5 click share · 11 brands · 29 sellers

Flapen Score

Gitarre against its category

The dotted line is the Musikinstrumente & DJ-Equipment average. Past it, Gitarre is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The Gitarre market on Amazon at a glance

Shoppers on Amazon Germany searched for Gitarre 1.1M times last year and spent an estimated €406K. The top 5 brands take 82% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €406K a year.

Searches, last 12 months: 1.1M
Growth, 90 days vs prior 90: -21.9%
Conversion, latest week: 0.5%
Market size, estimated: €406Ka year
Peak month: December2.3× the quietest month
Top search term: gitarre558K searches a year

02 · Price

A sale here is worth €78.66.

Listings sell for €78.66 on average, from €26.32 to €134.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €78.66 that is €8K to €20K a year per listing.

Average price: €78.66inside the $15 to $100 sweet spot
Price range: €26.32–€134.65
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: €8K–€20K
Returns: 2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #5 within Musikinstrumente & DJ-Equipment. It carries 2,320 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 66%
Out of stock, average day: 6.2%
Average rank: #5in Musikinstrumente & DJ-Equipment
Average rating: 4.35 starsAmazon Germany average 4.37 stars
Average reviews: 2,320per listing
Listings tracked: 29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 64 months

Products

Top Gitarre products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

11%

Brand 135%
Brand 215%
Brand 314%
Brand 410%
Brand 59%
Brand 67%
Open — no brand owns it (5 brands, 11%)

Demand

Gitarre search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Gitarre search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

gitarre558K/yr -22.3%0.5% conv.
guitar156K/yr -13.0%0.4% conv.
akustik gitarre63K/yr -25.3%0.6% conv.
westerngitarre55K/yr -30.3%0.3% conv.
acoustic guitar45K/yr -19.4%0.4% conv.
konzertgitarren25K/yr +22.6%0.0% conv.
gitarren45K/yr -46.1%0.1% conv.
konzertgitarre25K/yr -44.5%0.3% conv.
western gitarre14K/yr -11.6%0.4% conv.
yamaha gitarre14K/yr -21.5%0.6% conv.

Reviews and returns

What reviews say buyers love and hate about Gitarre

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”

20%of negative reviews mention “Qualität insgesamt”

2.7%of orders come back

“Fairer Müll für kleines Geld”

A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Gitarre questions

Answered from the same tracked data.

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