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Bongo

Fail

Shoppers spend an estimated $51K a year here, so Bongo is a Fail.

Flapen Score
45
45 / 100
Ranks 54 of 112 Musikinstrumente & DJ-Equipment niches · on the category median
Market size
€51K/yr74K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
39%top-5 click share · 13 brands · 27 sellers

Flapen Score

Bongo against its category

The dotted line is the Musikinstrumente & DJ-Equipment average. Past it, Bongo is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bongo market on Amazon at a glance

Shoppers on Amazon Germany searched for Bongo 74K times last year and spent an estimated €51K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
1.9%
Market size, estimated
€51Ka year
Peak month
December2.1× the quietest month
Top search term
djembe16K searches a year

02 · Price

A sale here is worth €37.21.

Listings sell for €37.21 on average, from €8.74 to €99.06. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €37.21 that is €0 to €4K a year per listing.

Average price
€37.21inside the $15 to $100 sweet spot
Price range
€8.74–€99.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #35 within Musikinstrumente & DJ-Equipment. It carries 464 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
51%
Out of stock, average day
6.9%
Average rank
#35in Musikinstrumente & DJ-Equipment
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
464per listing
Listings tracked
49

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Bongo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

27

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

39%

Top 20: 73%

Open market

7%

  • Brand 149%
  • Brand 218%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (7 brands, 7%)

Demand

Bongo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Bongo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • djembe16K/yr
  • bongo14K/yr
  • bongo trommel15K/yr
  • bongos12K/yr
  • afrikanische trommel7K/yr
  • djembe trommel5K/yr
  • bongos für kinder5K/yr

Reviews and returns

What reviews say buyers love and hate about Bongo

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
30%of negative reviews mention “Gesamtgröße”
2.6%of orders come back
“Ja, sie ist klein”
A buyer, on “Gesamtgröße”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bongo questions

Answered from the same tracked data.