Bongo
FailShoppers spend an estimated $51K a year here, so Bongo is a Fail.
- Flapen Score
- 45 / 100Ranks 54 of 112 Musikinstrumente & DJ-Equipment niches · on the category median45
- Market size
- €51K/yr74K searches / yr
- 90-day growth
- -9.2%search demand this quarter
- Competition
- 39%top-5 click share · 13 brands · 27 sellers
Flapen Score
Bongo against its category
The dotted line is the Musikinstrumente & DJ-Equipment average. Past it, Bongo is stronger. Inside it, weaker.
Market
The Bongo market on Amazon at a glance
Shoppers on Amazon Germany searched for Bongo 74K times last year and spent an estimated €51K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- -9.2%
- Conversion, latest week
- 1.9%
- Market size, estimated
- €51Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- djembe16K searches a year
02 · Price
A sale here is worth €37.21.
Listings sell for €37.21 on average, from €8.74 to €99.06. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €37.21 that is €0 to €4K a year per listing.
- Average price
- €37.21inside the $15 to $100 sweet spot
- Price range
- €8.74–€99.06
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€4K
- Returns
- 2.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #35 within Musikinstrumente & DJ-Equipment. It carries 464 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 51%
- Out of stock, average day
- 6.9%
- Average rank
- #35in Musikinstrumente & DJ-Equipment
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 464per listing
- Listings tracked
- 49
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Bongo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
27
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
39%
Top 20: 73%
Open market
7%
- Brand 149%
- Brand 218%
- Brand 39%
- Brand 47%
- Brand 57%
- Brand 63%
- Open — no brand owns it (7 brands, 7%)
Demand
Bongo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Bongo search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- djembe16K/yr
- bongo14K/yr
- bongo trommel15K/yr
- bongos12K/yr
- afrikanische trommel7K/yr
- djembe trommel5K/yr
- bongos für kinder5K/yr
Reviews and returns
What reviews say buyers love and hate about Bongo
We read the reviews and the return reasons for every product selling here.
“Ja, sie ist klein”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bongo questions
Answered from the same tracked data.









