belgische schokolade
Worth a lookShows low returns (0.1%), but soft demand (-32.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€20.32avg listing price — sweet spot $15–$100
Price range
Great€4.86–€97.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good828.95avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad€72K€72K/yr · 198K searches
Growth
Bad-32.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, belgische schokolade is a €72K/yr Amazon Germany market (198K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
belgische schokolade market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- €122K–€163K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #1,119
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 34%
- Out of stock
- 22.0%
- Avg brand age
- 67 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
22 rising
Sellers
56
Top-5 brand share
78%
Top 20: 99%
Top-5 click share
32%
Top 20: 68%
Open market
18%
- GuyLian28%
- Cote D'Or21%
- Callebaut13%
- FRANCK ET OLIVIER10%
- ePralinchen6%
- minafood4%
- Open — no brand owns it (16 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×
Top belgische schokolade search terms
- belgische schokolade51K/yr
- cote dor schokolade27K/yr
- belgische meeresfrüchte17K/yr
- meeresfrüchte pralinen13K/yr
- leonidas pralinen15K/yr
- guylian meeresfrüchte11K/yr
- guylian9K/yr
- belgian chocolate7K/yr
- cote dor7K/yr
- leonidas belgische pralinen8K/yr
Top belgische schokolade products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Guylian Meeresfrüchte Pralinen 250g Original Premium Belgische Pralinen mit Nuss-Nougat Füllung und Marmorierung aus Zartbitter- Vollmilch- und weißer Schokolade (1 x 250g)
GuyLian€9.664.3★2,397 rev
Cote dOr Belgian Milk Chocolate Bar XL 7.05 ounce (200 gram) - Pack 2 x 200g
Cote D'Or€13.704.4★248 rev
Guylian Meeresfrüchte Pralinen 500g Original Premium Belgische Pralinen mit Nuss-Nougat Füllung und Marmorierung aus Zartbitter- Vollmilch- und weißer Schokolade (1 x 500g)
GuyLian€17.704.5★2,055 rev
GuyLian Temptations Weihnachtsbaum 125g Festliche Geschenkbox in Tannenbaumform mit 12 Belgischen Pralinen 6-fach sortiert Fairtrade-zertifiziert Premium Genuss zu Weihnachten
GuyLian€5.274.5★52 rev
CALLEBAUT Receipe No. 823 - Kuvertüre Callets Vollmich Schokolade 33 6% Kakao 1kg - 1er Pack
Callebaut€22.424.8★5,547 rev
Newest
by launch date
minafood Bundle für Guylian Seashells Pralinen 2x65g + Notizblock
minafood€8.544 rev
Belgische Luxuspralinen Geschenkpackung 250g goldene Schleife ohne Alkohol
FRANCK ET OLIVIER€15.53127 rev
Belgische Luxuspralinen edel verpackt Ballotin mit Herzen Schleife 250g
FRANCK ET OLIVIER€14.71181 rev
Belgische Luxuspralinen Ballotin edel mit gelber Schleife verpackt 250g
FRANCK ET OLIVIER€14.52117 rev
Guylian Dark Praliné Geschenkbox mit Schleife 225g Belgische Meeresfrüchte-Pralinen mit Nuss-Nougat Füllung Perfekt zu Oster Muttertag oder andere Anlässe
GuyLian€11.1619 rev
Trending
90-day click momentumminafood Bundle für Guylian Seashells Pralinen 2x65g + Notizblock
minafood€8.541.9★
Cote dOr Bouchee Lait 200g (8x25g)
Cote D'Or€10.114.4★
Côte dOr Mignonnette Melk Schokoladentafeln 24 x 10g (Vollmilch)
Cote D'Or€10.934.2★
GuyLian Temptations Weihnachtsbaum 125g Festliche Geschenkbox in Tannenbaumform mit 12 Belgischen Pralinen 6-fach sortiert Fairtrade-zertifiziert Premium Genuss zu Weihnachten
GuyLian€5.274.5★
Cote DOr Dunkle Schokolade 3 X 100 G
Cote D'Or€10.294.4★
What buyers say about belgische schokolade
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Kuvertüre”
“Super Produkt”
“Absolutes Schokoladen Highlight”
“Schöne Geschenkidee”
“Absolute empfehlung, dass beste was ich bisher zum Backen hatte, eine tolle Qualität, für die Qualität ein guter Preis,”
“Beste Schokolade”
“sein Geld wert”
“Alles bestens, Artikel genau wie beschrieben”
“Schokolade kam trotz der hohen Temperaturen im perfekten Zustand an”
“Passt”
What buyers complain about
“Geschmacklich etwas enttäuschend”
“Flop”
“Schade ums Geld”
“Schokolade komplett verschmolzen”
“Ranzige, alte Pralinen”
“Geschmack: ebenfalls billig”
“Ganz schöne Irreführung zum Foto”
“Die Füllungen sind einfach zu gesüßt”
“Waren schon weiß angelaufen”
“zu dünne Pappe”
Top return reasons
Common questions
- Is belgische schokolade profitable to sell on Amazon Germany?
- The niche generates €72K/yr across 62 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -32.3%. Flapen's verdict: Worth a look (53/100).
- How competitive is the belgische schokolade niche?
- 22 brands and 56 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in belgische schokolade?
- Top complaints mined from reviews: Geschmack insgesamt, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for belgische schokolade peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.8× the quietest.
- What does it cost to enter the belgische schokolade niche?
- Listings span €4.86–€97.14; the average listing price is €20.32 (sweet spot $15–$100). The average incumbent carries 829 reviews — the moat a new listing must climb.