Skip to content
54

bahlsen kekse einzeln verpackt

Worth a look

Shows low returns (0.1%), but soft demand (-14.7% this quarter) keeps it on the watch list.

Market size 47Growth 18Conversion 73Competition 61Returns 100Price range 58Avg price 68Brand share 50Review moat 47Quality gap 47

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good€14.13

avg listing price — sweet spot $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good€2.82–€31.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Market size

Okay€252K

€252K/yr · 264K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,752.07

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, bahlsen kekse einzeln verpackt is a €252K/yr Amazon Germany market (264K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

bahlsen kekse einzeln verpackt market data

Units sold / yr
20K–25K
avg 250–500/product
Revenue / yr
€283K–€353K
units × avg price
Conversion rate
6.7%
Avg BSR
#108
Page quality
0%
Prime
78%
Sponsored
70%
Out of stock
6.2%
Avg brand age
79 months
Avg seller age
180 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

52

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

48%

Top 20: 92%

Open market

19%

  • Hellma26%
  • Biscoff26%
  • Tise Süsswaren9%
  • Loacker8%
  • Giotto6%
  • The Bahlsen Family6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Top bahlsen kekse einzeln verpackt search terms

  • kekse einzeln verpackt135K/yr
  • kaffee kekse12K/yr
  • hellma13K/yr
  • kaffeekekse12K/yr
  • kaffee kekse einzeln verpackt11K/yr
  • bahlsen kekse einzeln verpackt17K/yr
  • mini kekse14K/yr
  • kaffeegebäck8K/yr
  • einzeln verpackte kekse7K/yr
  • kekse einzeln verpackt großpackung8K/yr
All search terms

Top bahlsen kekse einzeln verpackt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€13K10%€25K15%€38K20%€50K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about bahlsen kekse einzeln verpackt

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt49%

“Mmmmm”

Backen11%

“Beste Keks”

Qualität insgesamt8%

“beste Qualität”

Preis-Leistungs-Verhältnis5%

“Preis Leistung OK”

Geschmack4%

“Geschmacklich gut”

Süße3%

“Süßigkeit”

Knusprigkeit3%

“Knusprige, karamellige Kekse”

beworben Vs Tatsächliches Produkt2%

“Alles ok, macht was erwartet wurde”

Geschenk Zweck2%

“Mega als Geschenk”

Frische2%

“Frisch bestellt”

What buyers complain about

Geschmack insgesamt14%

“Schmeckt”

Preis-Leistungs-Verhältnis13%

“Etwas teuer”

Pulverisiert/zerbröselt9%

“Zerbröseln beim auspacken”

Feucht/Trocken7%

“vlt bissel trocken”

Süße7%

“Zuckersüß”

Qualität insgesamt4%

“Mangelhafte Qualität”

Abgestanden/verfault/verwöhnt4%

“Alte kekse”

Funktionalität insgesamt3%

“Geht so nicht”

Haltbarkeit3%

“Haltbarkeit einfach zu kurz”

Umweltfreundlichkeit3%

“ist zwar nicht unbedingt Umweltfreundlich.”

Common questions

Is bahlsen kekse einzeln verpackt profitable to sell on Amazon Germany?
The niche generates €252K/yr across 27 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.7%. Flapen's verdict: Worth a look (54/100).
How competitive is the bahlsen kekse einzeln verpackt niche?
13 brands and 52 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in bahlsen kekse einzeln verpackt?
Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Pulverisiert/zerbröselt. The return rate is 0.1%.
When does demand for bahlsen kekse einzeln verpackt peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the bahlsen kekse einzeln verpackt niche?
Listings span €2.82–€31.62; the average listing price is €14.13 (sweet spot $15–$100). The average incumbent carries 1,752 reviews — the moat a new listing must climb.