Babynahrung
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -20.1% this quarter, so Babynahrung is a Maybe.
- Flapen Score
- 51 / 100Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 4651
- Market size
- €164K/yr331K searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 21%top-5 click share · 14 brands · 45 sellers
Flapen Score
Babynahrung against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Babynahrung is stronger. Inside it, weaker.
Market
The Babynahrung market on Amazon at a glance
Shoppers on Amazon Germany searched for Babynahrung 331K times last year and spent an estimated €164K. The top 5 brands take 93% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €164K a year.
- Searches, last 12 months
- 331K
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 3.5%
- Market size, estimated
- €164Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- hipp128K searches a year
02 · Price
A sale here is worth €14.22.
Listings sell for €14.22 on average, from €0.76 to €79.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €14.22 that is €1K to €4K a year per listing.
- Average price
- €14.22under the $15 to $100 sweet spot
- Price range
- €0.76–€79.18
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€4K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
54% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #13 within Babykost. It carries 398 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 99%
- Out of stock, average day
- 2.3%
- Average rank
- #13in Babykost
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 398per listing
- Listings tracked
- 100
04 · Newcomers
6 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Babynahrung products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
14 rising
Sellers
45
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
21%
Top 20: 52%
Open market
5%
- Brand 176%
- Brand 27%
- Brand 35%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (8 brands, 5%)
Demand
Babynahrung search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Babynahrung search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hipp128K/yr
- babynahrung61K/yr
- hipp gläschen55K/yr
- baby food24K/yr
- baby gläschen15K/yr
- baby nahrung13K/yr
- hipp babynahrung8K/yr
- baby foods8K/yr
- babynahrung gläschen6K/yr
- hipp brei5K/yr
Reviews and returns
What reviews say buyers love and hate about Babynahrung
We read the reviews and the return reasons for every product selling here.
“Unverschämt teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Babynahrung questions
Answered from the same tracked data.