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Amerikanische Chips

Fail

Demand is soft, at -12.0% this quarter, so Amerikanische Chips is a Fail.

Flapen Score
48
48 / 100
Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 46
Market size
€91K/yr247K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
54%top-5 click share · 14 brands · 26 sellers

Flapen Score

Amerikanische Chips against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Amerikanische Chips is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amerikanische Chips market on Amazon at a glance

Shoppers on Amazon Germany searched for Amerikanische Chips 247K times last year and spent an estimated €91K. The top 5 brands take 76% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €91K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
2.4%
Market size, estimated
€91Ka year
Peak month
November1.4× the quietest month
Top search term
cheetos137K searches a year

02 · Price

A sale here is worth €15.67.

Listings sell for €15.67 on average, from €0.88 to €38.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €15.67 that is €4K to €8K a year per listing.

Average price
€15.67inside the $15 to $100 sweet spot
Price range
€0.88–€38.65
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

9% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #561 within Süßigkeiten & Knabbereien. It carries 623 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
35%
Out of stock, average day
9.2%
Average rank
#561in Süßigkeiten & Knabbereien
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
623per listing
Listings tracked
23

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Amerikanische Chips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

26

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

20%

  • Brand 145%
  • Brand 213%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Amerikanische Chips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Amerikanische Chips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cheetos137K/yr
  • käsebällchen13K/yr
  • fonzies12K/yr
  • käse chips13K/yr
  • cheetos cheese12K/yr
  • käse snack11K/yr
  • cheese balls8K/yr
  • käsechips7K/yr
  • chips käse6K/yr
  • käse flips6K/yr

Reviews and returns

What reviews say buyers love and hate about Amerikanische Chips

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Geschmack insgesamt”
19%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt nach nichts”
A buyer, on “Geschmack insgesamt”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Amerikanische Chips questions

Answered from the same tracked data.