Is Alkoholfreier Rum profitable to sell on Amazon Germany?

Flapen scores Alkoholfreier Rum 40 out of 100 on Amazon Germany, a Fail. Shoppers spend €20K a year across 7 tracked products. Search demand grew -2.8% in the last 90 days.

How competitive is the Alkoholfreier Rum niche on Amazon Germany?

7 brands and 29 sellers compete in Alkoholfreier Rum on Amazon Germany. The top 5 Alkoholfreier Rum products take 94% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Alkoholfreier Rum?

Alkoholfreier Rum buyers on Amazon Germany complain most about Geschmack insgesamt, Geschmack, and Alkoholgehalt. An estimated 0.1% of orders come back.

When does demand for Alkoholfreier Rum peak?

Search demand for Alkoholfreier Rum on Amazon Germany peaks in Jan–Feb–Sep–Oct, and the busiest month runs 2.8× the quietest.

What does it cost to enter the Alkoholfreier Rum niche?

Alkoholfreier Rum sells for €13.28 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €8.85 to €18.86. The average product has 912 reviews, the count a new listing must catch up to.

Alkoholfreier Rum

Fail

Shoppers spend an estimated $20K a year here, so Alkoholfreier Rum is a Fail.

Filters Quality Gap

Flapen Score: 40
40 / 100Ranks 1,025 of 1,367 Lebensmittel & Getränke niches · −6 vs the category median of 46
Market size: €20K/yr36K searches / yr
90-day growth: -2.8%search demand this quarter
Competition: 94%top-5 click share · 7 brands · 29 sellers

Flapen Score

Alkoholfreier Rum against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Alkoholfreier Rum is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Alkoholfreier Rum market on Amazon at a glance

Shoppers on Amazon Germany searched for Alkoholfreier Rum 36K times last year and spent an estimated €20K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Sep–Oct. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €20K a year.

Searches, last 12 months: 36K
Growth, 90 days vs prior 90: -2.8%
Conversion, latest week: 4.2%
Market size, estimated: €20Ka year
Peak month: January2.8× the quietest month
Top search term: alkoholfreier rum17K searches a year

02 · Price

A sale here is worth €13.28.

Listings sell for €13.28 on average, from €8.85 to €18.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €13.28 that is €3K to €7K a year per listing.

Average price: €13.28under the $15 to $100 sweet spot
Price range: €8.85–€18.86
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€7K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #804 within Bier, Wein & Spirituosen. It carries 912 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings: 57%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #804in Bier, Wein & Spirituosen
Average rating: 3.87 starsAmazon Germany average 4.37 stars
Average reviews: 912per listing
Listings tracked: 7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 75 months

Products

Top Alkoholfreier Rum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Brand 157%
Brand 215%
Brand 38%
Brand 46%
Brand 56%
Brand 63%
Open — no brand owns it (1 brand, 3%)

Demand

Alkoholfreier Rum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Sep, Oct · busiest ÷ quietest = 2.8×

Search terms

Top Alkoholfreier Rum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

alkoholfreier rum17K/yr +10.2%4.4% conv.
rum alkoholfrei10K/yr -3.6%5.1% conv.
captain morgan alkoholfrei6K/yr -7.7%8.2% conv.
captain morgan 0 03K/yr -65.0%8.5% conv.

Reviews and returns

What reviews say buyers love and hate about Alkoholfreier Rum

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Alkoholgeschmack”

31%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“schmeckt wie Hustensaft”

A buyer, on “Geschmack insgesamt”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

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FAQ

Common Alkoholfreier Rum questions

Answered from the same tracked data.

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