Skip to content

Agar Agar

Fail

The top 5 products take 78% of clicks, so Agar Agar is a Fail.

Flapen Score
47
47 / 100
Top 42% of 1,367 Lebensmittel & Getränke niches · +1 vs the category median of 46
Market size
€253K/yr190K searches / yr
90-day growth
+3.6%search demand this quarter
Competition
78%top-5 click share · 9 brands · 12 sellers

Flapen Score

Agar Agar against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Agar Agar is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Agar Agar market on Amazon at a glance

Shoppers on Amazon Germany searched for Agar Agar 190K times last year and spent an estimated €253K. The top 5 brands take 89% of clicks. Demand peaks in Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 190K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €253K a year.

Searches, last 12 months
190K
Growth, 90 days vs prior 90
+3.6%
Conversion, latest week
12.7%
Market size, estimated
€253Ka year
Peak month
February1.6× the quietest month
Top search term
agar agar127K searches a year

02 · Price

A sale here is worth €10.53.

Listings sell for €10.53 on average, from €1.16 to €22.21. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At €10.53 that is €11K to €13K a year per listing.

Average price
€10.53under the $15 to $100 sweet spot
Price range
€1.16–€22.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
€11K–€13K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #55 within Koch- & Backzutaten. It carries 574 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
11.9%
Average rank
#55in Koch- & Backzutaten
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
574per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Agar Agar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

12

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

7%

  • Brand 141%
  • Brand 226%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Agar Agar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Agar Agar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • agar agar127K/yr
  • agar agar pulver36K/yr
  • agar agar bio6K/yr
  • agar7K/yr
  • agar-agar3K/yr
  • agar agar pulver bio8K/yr
  • aga aga2K/yr

Reviews and returns

What reviews say buyers love and hate about Agar Agar

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Süße”
0.1%of orders come back
“es wird nicht so süß”
A buyer, on “Süße”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Agar Agar questions

Answered from the same tracked data.