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Adventskalender Marmelade

Fail

The top 5 brands take 100% of clicks, so Adventskalender Marmelade is a Fail.

Flapen Score
40
40 / 100
Ranks 1,025 of 1,367 Lebensmittel & Getränke niches · −6 vs the category median of 46
Market size
€59K/yr203K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
55%top-5 click share · 4 brands · 28 sellers

Flapen Score

Adventskalender Marmelade against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Adventskalender Marmelade is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Adventskalender Marmelade market on Amazon at a glance

Shoppers on Amazon Germany searched for Adventskalender Marmelade 203K times last year and spent an estimated €59K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
2.7%
Market size, estimated
€59Ka year
Peak month
November52.6× the quietest month
Top search term
bonne maman24K searches a year

02 · Price

A sale here is worth €10.75.

Listings sell for €10.75 on average, from €2.89 to €30.09. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €10.75 that is €3K to €5K a year per listing.

Average price
€10.75under the $15 to $100 sweet spot
Price range
€2.89–€30.09
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 56.9% of listings are out of stock. The average listing ranks #426 within Geschenkkörbe & Feinkostgeschenke. It carries 420 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
50%
Out of stock, average day
56.9%
Average rank
#426in Geschenkkörbe & Feinkostgeschenke
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
420per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Adventskalender Marmelade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 26%
  • Brand 33%
  • Brand 41%

Demand

Adventskalender Marmelade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 52.6×

Search terms

Top Adventskalender Marmelade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bonne maman24K/yr
  • bonne maman marmelade6K/yr
  • bonne2K/yr
  • adventskalender marmelade40K/yr
  • adventskalender frühstück31K/yr
  • glück marmelade adventskalender8K/yr
  • adventskalender glück marmelade5K/yr
  • frühstück adventskalender13K/yr
  • adventskalender frühstück 20256K/yr
  • marmelade adventskalender 20256K/yr

Reviews and returns

What reviews say buyers love and hate about Adventskalender Marmelade

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Geschmack insgesamt”
17%of negative reviews mention “Geschmack insgesamt”
0.4%of orders come back
“Schmeckt nicht”
A buyer, on “Geschmack insgesamt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

26 topics

NegativePositive

FAQ

Common Adventskalender Marmelade questions

Answered from the same tracked data.