Skip to content

Zwilling Schere

Fail

The top 5 brands take 100% of clicks, so Zwilling Schere is a Fail.

Flapen Score
41
41 / 100
Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 48
Market size
€162K/yr63K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
77%top-5 click share · 4 brands · 87 sellers

Flapen Score

Zwilling Schere against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Zwilling Schere is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zwilling Schere market on Amazon at a glance

Shoppers on Amazon Germany searched for Zwilling Schere 63K times last year and spent an estimated €162K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €162K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
10.2%
Market size, estimated
€162Ka year
Top search term
zwilling schere21K searches a year

02 · Price

A sale here is worth €25.12.

Listings sell for €25.12 on average, from €5.44 to €58.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €25.12 that is €13K to €19K a year per listing.

Average price
€25.12inside the $15 to $100 sweet spot
Price range
€5.44–€58.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€13K–€19K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #125 within Bastel- & Malmaterialien. It carries 4,441 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
92%
Out of stock, average day
5.0%
Average rank
#125in Bastel- & Malmaterialien
Average rating
4.73 starsAmazon Germany average 4.37 stars
Average reviews
4,441per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Zwilling Schere products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 225%
  • Brand 315%
  • Brand 43%
  • Open — no brand owns it (0%)

Search terms

Top Zwilling Schere search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zwilling schere21K/yr
  • küchenschere zwilling11K/yr
  • schere zwilling8K/yr
  • zwilling küchenschere6K/yr
  • haushaltsschere zwilling4K/yr
  • zwilling haushaltsschere4K/yr
  • zwilling schere küche3K/yr
  • schere zwilling küchenschere3K/yr
  • zwilling vielzweckschere3K/yr

FAQ

Common Zwilling Schere questions

Answered from the same tracked data.