Zwilling Schere
FailThe top 5 brands take 100% of clicks, so Zwilling Schere is a Fail.
- Flapen Score
- 41 / 100Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 4841
- Market size
- €162K/yr63K searches / yr
- 90-day growth
- -6.4%search demand this quarter
- Competition
- 77%top-5 click share · 4 brands · 87 sellers
Flapen Score
Zwilling Schere against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Zwilling Schere is stronger. Inside it, weaker.
Market
The Zwilling Schere market on Amazon at a glance
Shoppers on Amazon Germany searched for Zwilling Schere 63K times last year and spent an estimated €162K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 10.2% of those searches ended in a purchase.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €162K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- -6.4%
- Conversion, latest week
- 10.2%
- Market size, estimated
- €162Ka year
- Top search term
- zwilling schere21K searches a year
02 · Price
A sale here is worth €25.12.
Listings sell for €25.12 on average, from €5.44 to €58.72. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €25.12 that is €13K to €19K a year per listing.
- Average price
- €25.12inside the $15 to $100 sweet spot
- Price range
- €5.44–€58.72
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €13K–€19K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #125 within Bastel- & Malmaterialien. It carries 4,441 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 92%
- Out of stock, average day
- 5.0%
- Average rank
- #125in Bastel- & Malmaterialien
- Average rating
- 4.73 starsAmazon Germany average 4.37 stars
- Average reviews
- 4,441per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Zwilling Schere products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ZWILLING Twin L Vielzweckschere 20cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz
- Price
- €15.45
- Rating
- 4.7/5
- Reviews
- 949
- Age
- 4y ago

ZWILLING Twin L Vielzweckschere 20cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz
- Price
- €16.55
- Rating
- 4.8/5
- Reviews
- 5,657
- Age
- 23y ago

WMF Touch Küchenschere 21 cm Haushaltsschere mit Sägeschliff Schere Küche Cromargan Edelstahl Softgriff schwarz
- Price
- €5.44
- Rating
- 4.7/5
- Reviews
- 16,025
- Age
- 12y ago

ZWILLING Vielzweckschere 20 cm Für Rechts- und Linkshänder Rostfreier Edelstahl Made in Germany Silber
- Price
- €58.72
- Rating
- 4.8/5
- Reviews
- 1,613
- Age
- 14y ago

ZWILLING Twin L Vielzweckschere 23cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz
- Price
- €20.11
- Rating
- 4.8/5
- Reviews
- 1,286
- Age
- 13y ago
Trending
estimated 90-day click momentum
ZWILLING Twin Select Haushaltsschere - Schere Küchenschere aus rostfreiem Edelstahl in zeitlos-puristischem Design 13 cm Silber matt
- Price
- €27.41
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 2y ago

ZWILLING Twin L Vielzweckschere 23cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz
- Price
- €20.11
- Rating
- 4.8/5
- Reviews
- 1,286
- Age
- 13y ago

WMF Touch Küchenschere 21 cm Haushaltsschere mit Sägeschliff Schere Küche Cromargan Edelstahl Softgriff schwarz
- Price
- €5.44
- Rating
- 4.7/5
- Reviews
- 16,025
- Age
- 12y ago

WMF Küchenschere 21 cm Haushaltsschere mit Sägeschliff Schere Küche Edelstahl Kunststoffgriff Universalschere mit Flaschenöffner
- Price
- €10.62
- Rating
- 4.7/5
- Reviews
- 16,025
- Age
- 20y ago

ZWILLING Twin L Vielzweckschere 20cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz
- Price
- €16.55
- Rating
- 4.8/5
- Reviews
- 5,657
- Age
- 23y ago
Newest
by launch date
ZWILLING Twin Select Haushaltsschere - Schere Küchenschere aus rostfreiem Stahl in zeitlos-puristischem Design 18 cm Silber matt
- Price
- €33.68
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 2y ago

ZWILLING Twin Select Haushaltsschere - Schere Küchenschere aus rostfreiem Edelstahl in zeitlos-puristischem Design 13 cm Silber matt
- Price
- €27.41
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 2y ago

ZWILLING Twin L Vielzweckschere 20cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz
- Price
- €15.45
- Rating
- 4.7/5
- Reviews
- 949
- Age
- 4y ago

ZWILLING Vielzweckschere Universalschere Länge: 20 cm Rostfreier Spezialstahl Küchenhilfe Schwarz
- Price
- €29.16
- Rating
- 4.7/5
- Reviews
- 762
- Age
- 11y ago

WMF Touch Küchenschere 21 cm Haushaltsschere mit Sägeschliff Schere Küche Cromargan Edelstahl Softgriff schwarz
- Price
- €5.44
- Rating
- 4.7/5
- Reviews
- 16,025
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
87
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
0%
- ZWILLING57%
- Zwilling25%
- WMF15%
- Victorinox3%
- Open — no brand owns it (0%)
Search terms
Top Zwilling Schere search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- zwilling schere21K/yr
- küchenschere zwilling11K/yr
- schere zwilling8K/yr
- zwilling küchenschere6K/yr
- haushaltsschere zwilling4K/yr
- zwilling haushaltsschere4K/yr
- zwilling schere küche3K/yr
- schere zwilling küchenschere3K/yr
- zwilling vielzweckschere3K/yr
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zwilling Schere questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









