zwilling schere
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible€25.12avg listing price — sweet spot $15–$100
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Price range
Great€5.44–€58.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€162K€162K/yr · 63K searches
Review moat
Bad4,441.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, zwilling schere is a €162K/yr Amazon Germany market (63K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
zwilling schere market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- €151K–€201K
- units × avg price
- Conversion rate
- 10.2%
- Avg BSR
- #125
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 69%
- Out of stock
- 5.0%
- Avg brand age
- 75 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
87
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- ZWILLING57%
- Zwilling25%
- WMF15%
- Victorinox3%
- Open — no brand owns it (0%)
Top zwilling schere search terms
- zwilling schere21K/yr
- küchenschere zwilling11K/yr
- schere zwilling8K/yr
- zwilling küchenschere6K/yr
- haushaltsschere zwilling4K/yr
- zwilling haushaltsschere4K/yr
- zwilling schere küche3K/yr
- schere zwilling küchenschere3K/yr
- zwilling vielzweckschere3K/yr
Top zwilling schere products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZWILLING Twin L Vielzweckschere 20cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz
ZWILLING€15.454.7★949 rev
ZWILLING Twin L Vielzweckschere 20cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz
Zwilling€16.554.8★5,657 rev
WMF Touch Küchenschere 21 cm Haushaltsschere mit Sägeschliff Schere Küche Cromargan Edelstahl Softgriff schwarz
WMF€5.444.7★16,025 rev
ZWILLING Vielzweckschere 20 cm Für Rechts- und Linkshänder Rostfreier Edelstahl Made in Germany Silber
ZWILLING€58.724.8★1,613 rev
ZWILLING Twin L Vielzweckschere 23cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz
ZWILLING€20.114.8★1,286 rev
Newest
by launch date
ZWILLING Twin Select Haushaltsschere - Schere Küchenschere aus rostfreiem Stahl in zeitlos-puristischem Design 18 cm Silber matt
ZWILLING€33.68177 rev
ZWILLING Twin Select Haushaltsschere - Schere Küchenschere aus rostfreiem Edelstahl in zeitlos-puristischem Design 13 cm Silber matt
ZWILLING€27.41177 rev
ZWILLING Twin L Vielzweckschere 20cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz
ZWILLING€15.45949 rev
ZWILLING Vielzweckschere Universalschere Länge: 20 cm Rostfreier Spezialstahl Küchenhilfe Schwarz
ZWILLING€29.16762 rev
WMF Touch Küchenschere 21 cm Haushaltsschere mit Sägeschliff Schere Küche Cromargan Edelstahl Softgriff schwarz
WMF€5.4416,025 rev
Trending
90-day click momentumZWILLING Twin Select Haushaltsschere - Schere Küchenschere aus rostfreiem Edelstahl in zeitlos-puristischem Design 13 cm Silber matt
ZWILLING€27.414.6★
ZWILLING Twin L Vielzweckschere 23cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz
ZWILLING€20.114.8★
WMF Touch Küchenschere 21 cm Haushaltsschere mit Sägeschliff Schere Küche Cromargan Edelstahl Softgriff schwarz
WMF€5.444.7★
WMF Küchenschere 21 cm Haushaltsschere mit Sägeschliff Schere Küche Edelstahl Kunststoffgriff Universalschere mit Flaschenöffner
WMF€10.624.7★
ZWILLING Twin L Vielzweckschere 20cm Küchenschere für Rechts- und Linkshänder Rostfreier Spezialstahl Schwarz
Zwilling€16.554.8★
Common questions
- Is zwilling schere profitable to sell on Amazon Germany?
- The niche generates €162K/yr across 13 tracked products. 90-day search growth is -6.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the zwilling schere niche?
- 4 brands and 87 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the zwilling schere niche?
- Listings span €5.44–€58.72; the average listing price is €25.12 (sweet spot $15–$100). The average incumbent carries 4,441 reviews — the moat a new listing must climb.