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Zwilling Messerblock

Fail

The top 5 brands take 98% of clicks, so Zwilling Messerblock is a Fail.

Flapen Score
38
38 / 100
Ranks 3,526 of 4,240 Küche, Haushalt & Wohnen niches · −10 vs the category median of 48
Market size
€507K/yr313K searches / yr
90-day growth
-29.2%search demand this quarter
Competition
56%top-5 click share · 7 brands · 166 sellers

Flapen Score

Zwilling Messerblock against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Zwilling Messerblock is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zwilling Messerblock market on Amazon at a glance

Shoppers on Amazon Germany searched for Zwilling Messerblock 313K times last year and spent an estimated €507K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €507K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
-29.2%
Conversion, latest week
1.7%
Market size, estimated
€507Ka year
Peak month
November3.2× the quietest month
Top search term
wmf messerblock84K searches a year

02 · Price

A sale here is worth €94.66.

Listings sell for €94.66 on average, from €22.53 to €243.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €94.66 that is €9K to €24K a year per listing.

Average price
€94.66inside the $15 to $100 sweet spot
Price range
€22.53–€243.05
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€9K–€24K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #83 within Küchenmesser. It carries 2,121 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#83in Küchenmesser
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
2,121per listing
Listings tracked
28

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Zwilling Messerblock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

166

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

1%

  • Brand 148%
  • Brand 243%
  • Brand 34%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Zwilling Messerblock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Zwilling Messerblock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wmf messerblock84K/yr
  • zwilling messerblock89K/yr
  • messerblock wmf46K/yr
  • messerblock zwilling46K/yr
  • zwilling knife set8K/yr
  • wmf messerblock mit messer7K/yr
  • messerblock wmf mit messer8K/yr
  • messerblock mit messer wmf7K/yr
  • messerblock mit messer zwilling5K/yr
  • wmf messerblock classic line 7-tlg. schwarz5K/yr

Reviews and returns

What reviews say buyers love and hate about Zwilling Messerblock

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Qualität insgesamt”
25%of negative reviews mention “Qualität insgesamt”
2.2%of orders come back
“Enttäuschende Qualität”
A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Zwilling Messerblock questions

Answered from the same tracked data.