Zwilling Brotmesser
FailThe top 5 brands take 94% of clicks, so Zwilling Brotmesser is a Fail.
- Flapen Score
- 45 / 100Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 4845
- Market size
- €125K/yr60K searches / yr
- 90-day growth
- -20.6%search demand this quarter
- Competition
- 65%top-5 click share · 7 brands · 125 sellers
Flapen Score
Zwilling Brotmesser against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Zwilling Brotmesser is stronger. Inside it, weaker.
Market
The Zwilling Brotmesser market on Amazon at a glance
Shoppers on Amazon Germany searched for Zwilling Brotmesser 60K times last year and spent an estimated €125K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €125K a year.
- Searches, last 12 months
- 60K
- Growth, 90 days vs prior 90
- -20.6%
- Conversion, latest week
- 6.7%
- Market size, estimated
- €125Ka year
- Top search term
- wmf brotmesser15K searches a year
02 · Price
A sale here is worth €31.00.
Listings sell for €31.00 on average, from €12.91 to €51.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €31.00 that is €3K to €8K a year per listing.
- Average price
- €31.00inside the $15 to $100 sweet spot
- Price range
- €12.91–€51.64
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €3K–€8K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #85 within Küchenmesser. It carries 929 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 4.8%
- Average rank
- #85in Küchenmesser
- Average rating
- 4.59 starsAmazon Germany average 4.37 stars
- Average reviews
- 929per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Zwilling Brotmesser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
WMF Classic Line Brotmesser Wellenschliff 34 cm Brötchenmesser Spezialklingenstahl Sägemesser Messer scharf Kunststoffgriff Klinge 21 cm
- Price
- €18.21
- Rating
- 4.7/5
- Reviews
- 1,183
- Age
- 23y ago

ZWILLING Vier Sterne Brotmesser mit Wellenschliff 20 cm Rostfreier Spezialstahl Made in Germany Schwarz
- Price
- €38.73
- Rating
- 4.7/5
- Reviews
- 634
- Age
- 23y ago

WMF Spitzenklasse Plus Brotmesser Doppelwellenschliff 31 5 cm Brötchenmesser Made in Germany Performance Cut XL-Griff Brotmesser Wellenschliff Klinge 20 cm
- Price
- €49.25
- Rating
- 4.7/5
- Reviews
- 231
- Age
- 8y ago

WMF Classic Line Frühstücksmesser Set 6-teilig 23 cm Brötchenmesser Wellenschliff Brotzeitmesser Spezialklingenstahl Kunststoffgriff schwarz
- Price
- €13.75
- Rating
- 4.8/5
- Reviews
- 6,499
- Age
- 8y ago

ZWILLING Professional S Brotmesser mit Wellenschliff 20 cm Rostfreier Spezialstahl Made in Germany Schwarz
- Price
- €49.13
- Rating
- 4.5/5
- Reviews
- 271
- Age
- 22y ago
Trending
estimated 90-day click momentum
WMF Sequence Brotmesser Wellenschliff 33 cm Made in Germany Brötchenmesser scharf Performance Cut Kinetisches Design Spezialklingenstahl Klinge 20 cm
- Price
- €35.73
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5y ago

ZWILLING Twin Chef 2 Brotmesser mit Wellenschliff 20 cm Rostfreier Spezialstahl Schwarz
- Price
- €33.27
- Rating
- 4.7/5
- Reviews
- 482
- Age
- 14y ago

RÖSLE Brotmesser Basic Line - 20 cm hochwertiges Brotschneidemesser mit Wellenschliff Edelstahl 18/10 ergonomischer Griff scharfes Küchenmesser für Brot Brötchen und Baguette
- Price
- €17.04
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 4y ago

PAUDIN Brotmesser mit Wellenschliff 26 cm aus hochwertigem rostfreiem Edelstahl extra scharfe Messerklinge mit ergonomischem Pakkaholzgriff
- Price
- €26.72
- Rating
- 4.7/5
- Reviews
- 256
- Age
- 2y ago

ZWILLING Professional S Brotmesser mit Wellenschliff 20 cm Rostfreier Spezialstahl Made in Germany Schwarz
- Price
- €49.13
- Rating
- 4.5/5
- Reviews
- 271
- Age
- 22y ago
Newest
by launch date
PAUDIN Brotmesser mit Wellenschliff 26 cm aus hochwertigem rostfreiem Edelstahl extra scharfe Messerklinge mit ergonomischem Pakkaholzgriff
- Price
- €26.72
- Rating
- 4.7/5
- Reviews
- 256
- Age
- 2y ago

Zwilling Now Broommes 200 mm
- Price
- €26.13
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 4y ago

RÖSLE Brotmesser Basic Line - 20 cm hochwertiges Brotschneidemesser mit Wellenschliff Edelstahl 18/10 ergonomischer Griff scharfes Küchenmesser für Brot Brötchen und Baguette
- Price
- €17.04
- Rating
- 4.3/5
- Reviews
- 63
- Age
- 4y ago

WMF Sequence Brotmesser Wellenschliff 33 cm Made in Germany Brötchenmesser scharf Performance Cut Kinetisches Design Spezialklingenstahl Klinge 20 cm
- Price
- €35.73
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5y ago

PAUDIN Brotmesser mit Wellenschliff Profi 20 cm aus hochwertigem rostfreiem Edelstahl extra scharfe Messerklinge mit ergonomischem Griff
- Price
- €22.74
- Rating
- 4.7/5
- Reviews
- 1,287
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
125
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
2%
- WMF51%
- Zwilling19%
- ZWILLING15%
- Tefal5%
- PAUDIN4%
- RÖSLE4%
- Open — no brand owns it (1 brand, 2%)
Demand
Zwilling Brotmesser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2× · 8 of 12 months tracked
Search terms
Top Zwilling Brotmesser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- wmf brotmesser15K/yr
- brotmesser wmf16K/yr
- brotmesser zwilling15K/yr
- zwilling brotmesser15K/yr
Reviews and returns
What reviews say buyers love and hate about Zwilling Brotmesser
We read the reviews and the return reasons for every product selling here.
“Für ein Brotmesser in dieser Preisklasse hätte ich eine deutlich bessere Haltbarkeit erwartet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Zwilling Brotmesser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









