Is Zwilling Brotmesser profitable to sell on Amazon Germany?

Flapen scores Zwilling Brotmesser 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €125K a year across 16 tracked products. Search demand grew -20.6% in the last 90 days.

How competitive is the Zwilling Brotmesser niche on Amazon Germany?

7 brands and 125 sellers compete in Zwilling Brotmesser on Amazon Germany. The top 5 Zwilling Brotmesser products take 65% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Zwilling Brotmesser?

Zwilling Brotmesser buyers on Amazon Germany complain most about Haltbarkeit, Griff, and Qualität insgesamt. An estimated 0.9% of orders come back.

What does it cost to enter the Zwilling Brotmesser niche?

Zwilling Brotmesser sells for €31.00 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €12.91 to €51.64. The average product has 929 reviews, the count a new listing must catch up to.

Zwilling Brotmesser

Fail

The top 5 brands take 94% of clicks, so Zwilling Brotmesser is a Fail.

Flapen Score: 45
45 / 100Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size: €125K/yr60K searches / yr
90-day growth: -20.6%search demand this quarter
Competition: 65%top-5 click share · 7 brands · 125 sellers

Flapen Score

Zwilling Brotmesser against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Zwilling Brotmesser is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Zwilling Brotmesser market on Amazon at a glance

Shoppers on Amazon Germany searched for Zwilling Brotmesser 60K times last year and spent an estimated €125K. The top 5 brands take 94% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €125K a year.

Searches, last 12 months: 60K
Growth, 90 days vs prior 90: -20.6%
Conversion, latest week: 6.7%
Market size, estimated: €125Ka year
Top search term: wmf brotmesser15K searches a year

02 · Price

A sale here is worth €31.00.

Listings sell for €31.00 on average, from €12.91 to €51.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €31.00 that is €3K to €8K a year per listing.

Average price: €31.00inside the $15 to $100 sweet spot
Price range: €12.91–€51.64
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: €3K–€8K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #85 within Küchenmesser. It carries 929 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 69%
Prime listings: 100%
Out of stock, average day: 4.8%
Average rank: #85in Küchenmesser
Average rating: 4.59 starsAmazon Germany average 4.37 stars
Average reviews: 929per listing
Listings tracked: 16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 63 months

Products

Top Zwilling Brotmesser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

125

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Brand 151%
Brand 219%
Brand 315%
Brand 45%
Brand 54%
Brand 64%
Open — no brand owns it (1 brand, 2%)

Demand

Zwilling Brotmesser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 2.2× · 8 of 12 months tracked

Search terms

Top Zwilling Brotmesser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wmf brotmesser15K/yr -18.7%6.8% conv.
brotmesser wmf16K/yr +0.7%6.9% conv.
brotmesser zwilling15K/yr -30.3%4.8% conv.
zwilling brotmesser15K/yr -29.6%4.9% conv.

Reviews and returns

What reviews say buyers love and hate about Zwilling Brotmesser

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Qualität insgesamt”

27%of negative reviews mention “Haltbarkeit”

0.9%of orders come back

“Für ein Brotmesser in dieser Preisklasse hätte ich eine deutlich bessere Haltbarkeit erwartet”

A buyer, on “Haltbarkeit”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Zwilling Brotmesser questions

Answered from the same tracked data.

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