Is Zirkus profitable to sell on Amazon Germany?

Flapen scores Zirkus 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €42K a year across 72 tracked products. 0 of the 18 products launched in the last year cleared the first-year sales bar. Search demand grew -0.5% in the last 90 days.

How competitive is the Zirkus niche on Amazon Germany?

52 brands and 229 sellers compete in Zirkus on Amazon Germany. The top 5 Zirkus products take 26% of clicks, and the top 5 brands take 40%.

What do buyers complain about in Zirkus?

Zirkus buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, and Gesamtgröße. An estimated 1.1% of orders come back.

What does it cost to enter the Zirkus niche?

Zirkus sells for €19.40 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €3.08 to €283.23. The average product has 469 reviews, the count a new listing must catch up to.

Zirkus

Maybe

The top 5 brands take only 40% of clicks. But shoppers spend an estimated $42K a year here, so Zirkus is a Maybe.

Filters No Dominant Brand

Flapen Score: 54
54 / 100Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 48
Market size: €42K/yr162K searches / yr
90-day growth: -0.5%search demand this quarter
Competition: 26%top-5 click share · 52 brands · 229 sellers

Flapen Score

Zirkus against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Zirkus is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Zirkus market on Amazon at a glance

Shoppers on Amazon Germany searched for Zirkus 162K times last year and spent an estimated €42K. The top 5 brands take 40% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.

Searches, last 12 months: 162K
Growth, 90 days vs prior 90: -0.5%
Conversion, latest week: 1.4%
Market size, estimated: €42Ka year
Top search term: zirkus50K searches a year

02 · Price

A sale here is worth €19.40.

Listings sell for €19.40 on average, from €3.08 to €283.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €19.40 that is €0 to €2K a year per listing.

Average price: €19.40inside the $15 to $100 sweet spot
Price range: €3.08–€283.23
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #641 within Partyzubehör & Dekoration. It carries 469 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 67%
Prime listings: 92%
Out of stock, average day: 8.7%
Average rank: #641in Partyzubehör & Dekoration
Average rating: 4.43 starsAmazon Germany average 4.37 stars
Average reviews: 469per listing
Listings tracked: 72

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 18
Successful launches: 0Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Zirkus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

52 falling

Sellers

229

Top-5 brand share

40%

Top 20: 76%

Top-5 click share

26%

Top 20: 61%

Open market

56%

Brand 117%
Brand 27%
Brand 36%
Brand 45%
Brand 55%
Brand 64%

Demand

Zirkus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan · busiest ÷ quietest = 1.8× · 7 of 12 months tracked

Search terms

Top Zirkus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

zirkus50K/yr -14.9%0.7% conv.
zirkus deko34K/yr +16.3%1.9% conv.
zirkus spielzeug19K/yr +72.0%1.3% conv.
playmobil zirkus34K/yr -23.8%0.3% conv.
circus11K/yr +4.2%0.1% conv.
zirkus geburtstag6K/yr +2.7%0.6% conv.
zirkus playmobil4K/yr -15.3%0.4% conv.
zirkus dekoration party4K/yr -67.8%3.9% conv.

Reviews and returns

What reviews say buyers love and hate about Zirkus

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Spaß/Unterhaltungserlebnis”

13%of negative reviews mention “Qualität insgesamt”

1.1%of orders come back

“Miserabel Qualität”

A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Zirkus questions

Answered from the same tracked data.

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