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Zirbenkissen

Maybe

Products sell for $28.29 on average, inside the sweet spot. But demand is soft, at -27.5% this quarter, so Zirbenkissen is a Maybe.

Flapen Score
52
52 / 100
Top 30% of 4,240 Küche, Haushalt & Wohnen niches · +4 vs the category median of 48
Market size
€84K/yr162K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
41%top-5 click share · 19 brands · 26 sellers

Flapen Score

Zirbenkissen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Zirbenkissen is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zirbenkissen market on Amazon at a glance

Shoppers on Amazon Germany searched for Zirbenkissen 162K times last year and spent an estimated €84K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
1.8%
Market size, estimated
€84Ka year
Peak month
December5.7× the quietest month
Top search term
zirbenkissen110K searches a year

02 · Price

A sale here is worth €28.29.

Listings sell for €28.29 on average, from €8.98 to €61.30. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €28.29 that is €0 to €3K a year per listing.

Average price
€28.29inside the $15 to $100 sweet spot
Price range
€8.98–€61.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #482 within Bettwaren & Bettwäsche. It carries 155 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
65%
Out of stock, average day
11.5%
Average rank
#482in Bettwaren & Bettwäsche
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
155per listing
Listings tracked
37

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Zirbenkissen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

26

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

41%

Top 20: 86%

Open market

22%

  • Brand 126%
  • Brand 217%
  • Brand 316%
  • Brand 412%
  • Brand 54%
  • Brand 63%

Demand

Zirbenkissen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Zirbenkissen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zirbenkissen110K/yr
  • zirbenkissen zum schlafen18K/yr
  • zirbenholzkissen13K/yr
  • zirbenkissen 40x806K/yr
  • zirbenkissen klein6K/yr
  • zirbelkiefer kissen4K/yr
  • zirbenkissen 40x405K/yr

Reviews and returns

What reviews say buyers love and hate about Zirbenkissen

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Geruch”
49%of negative reviews mention “Geruch”
1.4%of orders come back
“Duft hält nicht lange”
A buyer, on “Geruch”49% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Zirbenkissen questions

Answered from the same tracked data.