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Zippo Zubehör

Fail

Demand is soft, at -26.3% this quarter, so Zippo Zubehör is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€98K/yr142K searches / yr
90-day growth
-26.3%search demand this quarter
Competition
40%top-5 click share · 22 brands · 84 sellers

Flapen Score

Zippo Zubehör against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Zippo Zubehör is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zippo Zubehör market on Amazon at a glance

Shoppers on Amazon Germany searched for Zippo Zubehör 142K times last year and spent an estimated €98K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €98K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-26.3%
Conversion, latest week
6.1%
Market size, estimated
€98Ka year
Peak month
January4.9× the quietest month
Top search term
zippo zubehör84K searches a year

02 · Price

A sale here is worth €11.37.

Listings sell for €11.37 on average, from €3.08 to €39.50. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €11.37 that is €1K to €3K a year per listing.

Average price
€11.37under the $15 to $100 sweet spot
Price range
€3.08–€39.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #373 within Kerzen & Kerzenhalter. It carries 3,093 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
93%
Out of stock, average day
4.1%
Average rank
#373in Kerzen & Kerzenhalter
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
3,093per listing
Listings tracked
41

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Zippo Zubehör products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

84

Top-5 brand share

80%

Top 20: 99%

Top-5 click share

40%

Top 20: 80%

Open market

18%

  • Brand 152%
  • Brand 213%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (16 brands, 18%)

Demand

Zippo Zubehör search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 4.9×

Search terms

Top Zippo Zubehör search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zippo zubehör84K/yr
  • zippo docht16K/yr
  • zippo set21K/yr
  • zippo ersatzteile7K/yr
  • zippo zubehör set5K/yr
  • zippo reparatur set4K/yr
  • zippo docht und watte set4K/yr

Reviews and returns

What reviews say buyers love and hate about Zippo Zubehör

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Qualität insgesamt”
0.1%of orders come back
“Minderwertige Qualität”
A buyer, on “Qualität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Zippo Zubehör questions

Answered from the same tracked data.