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Zippo Mit Gravur

Fail

Shoppers spend an estimated $27K a year here, so Zippo Mit Gravur is a Fail.

Flapen Score
37
37 / 100
Ranks 3,620 of 4,240 Küche, Haushalt & Wohnen niches · −11 vs the category median of 48
Market size
€27K/yr76K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
62%top-5 click share · 9 brands · 34 sellers

Flapen Score

Zippo Mit Gravur against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Zippo Mit Gravur is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zippo Mit Gravur market on Amazon at a glance

Shoppers on Amazon Germany searched for Zippo Mit Gravur 76K times last year and spent an estimated €27K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €27K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
1.0%
Market size, estimated
€27Ka year
Peak month
December4.3× the quietest month
Top search term
zippo feuerzeug mit gravur19K searches a year

02 · Price

A sale here is worth €34.35.

Listings sell for €34.35 on average, from €16.66 to €49.59. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €34.35 that is €0 to €3K a year per listing.

Average price
€34.35inside the $15 to $100 sweet spot
Price range
€16.66–€49.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #220 within Kerzen & Kerzenhalter. It carries 2,594 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
13%
Out of stock, average day
6.5%
Average rank
#220in Kerzen & Kerzenhalter
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
2,594per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Zippo Mit Gravur products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

34

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

11%

  • Brand 143%
  • Brand 215%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 11%)

Demand

Zippo Mit Gravur search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Zippo Mit Gravur search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zippo feuerzeug mit gravur19K/yr
  • zippo personalisiert11K/yr
  • zippo mit gravur23K/yr
  • zippo gravur8K/yr
  • zippo feuerzeug personalisiert6K/yr
  • original zippo mit gravur4K/yr
  • zippo skull5K/yr

Reviews and returns

What reviews say buyers love and hate about Zippo Mit Gravur

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Qualität insgesamt”
31%of negative reviews mention “Qualität insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Dass man für den Preis nicht sooo eine hochwertige Qualität erwarten kann ist mir bewusst, allerdings reut mich das Geld trotzdem sehr”
A buyer, on “Qualität insgesamt”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Zippo Mit Gravur questions

Answered from the same tracked data.