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Zippo Feuersteine

Fail

The top 5 brands take 97% of clicks, so Zippo Feuersteine is a Fail.

Flapen Score
39
39 / 100
Ranks 3,438 of 4,240 Küche, Haushalt & Wohnen niches · −9 vs the category median of 48
Market size
€160K/yr103K searches / yr
90-day growth
-22.7%search demand this quarter
Competition
80%top-5 click share · 6 brands · 26 sellers

Flapen Score

Zippo Feuersteine against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Zippo Feuersteine is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zippo Feuersteine market on Amazon at a glance

Shoppers on Amazon Germany searched for Zippo Feuersteine 103K times last year and spent an estimated €160K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 17.9% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €160K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
17.9%
Market size, estimated
€160Ka year
Peak month
January1.5× the quietest month
Top search term
zippo feuersteine69K searches a year

02 · Price

A sale here is worth €8.68.

Listings sell for €8.68 on average, from €3.08 to €23.20. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At €8.68 that is €13K to €17K a year per listing.

Average price
€8.68under the $15 to $100 sweet spot
Price range
€3.08–€23.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
€13K–€17K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #321 within Kerzen & Kerzenhalter. It carries 2,514 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
73%
Out of stock, average day
1.5%
Average rank
#321in Kerzen & Kerzenhalter
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
2,514per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Zippo Feuersteine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

26

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 215%
  • Brand 313%
  • Brand 47%
  • Brand 56%
  • Brand 63%

Demand

Zippo Feuersteine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.5×

Search terms

Top Zippo Feuersteine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zippo feuersteine69K/yr
  • feuerstein zippo20K/yr
  • zippo feuerstein7K/yr
  • zippo flint3K/yr
  • feuersteine für zippo feuerzeug4K/yr

Reviews and returns

What reviews say buyers love and hate about Zippo Feuersteine

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Preis-Leistungs-Verhältnis”
33%of negative reviews mention “Funktionalität insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Erzeugt kaum Funken”
A buyer, on “Funktionalität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Zippo Feuersteine questions

Answered from the same tracked data.