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Zaubertasse

Fail

Demand is soft, at -50.2% this quarter, so Zaubertasse is a Fail.

Flapen Score
32
32 / 100
Ranks 3,898 of 4,240 Küche, Haushalt & Wohnen niches · −16 vs the category median of 48
Market size
€8K/yr69K searches / yr
90-day growth
-50.2%search demand this quarter
Competition
74%top-5 click share · 14 brands · 28 sellers

Flapen Score

Zaubertasse against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Zaubertasse is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zaubertasse market on Amazon at a glance

Shoppers on Amazon Germany searched for Zaubertasse 69K times last year and spent an estimated €8K. The top 5 brands take 83% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €8K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-50.2%
Conversion, latest week
0.9%
Market size, estimated
€8Ka year
Peak month
December8.8× the quietest month
Top search term
zaubertasse24K searches a year

02 · Price

A sale here is worth €12.45.

Listings sell for €12.45 on average, from €8.40 to €19.67. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €12.45 that is €0 to €1K a year per listing.

Average price
€12.45under the $15 to $100 sweet spot
Price range
€8.40–€19.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8,025 within Gläser & Trinkgeschirr. It carries 987 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
35%
Out of stock, average day
0.0%
Average rank
#8,025in Gläser & Trinkgeschirr
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
987per listing
Listings tracked
17

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Zaubertasse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

14 flat

Sellers

28

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

14%

  • Brand 132%
  • Brand 227%
  • Brand 315%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 14%)

Demand

Zaubertasse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Zaubertasse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zaubertasse24K/yr
  • zaubertasse mit eigenem foto11K/yr
  • farbwechsel tasse13K/yr
  • tasse farbwechsel10K/yr
  • tasse thermoeffekt5K/yr
  • magic mug3K/yr
  • zaubertasse personalisiert4K/yr

Reviews and returns

What reviews say buyers love and hate about Zaubertasse

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.4%of orders come back
“Das Bild ist zwar ein klein wenig schief,”
A buyer, on “beworben Vs Tatsächliches Produkt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Zaubertasse questions

Answered from the same tracked data.