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Zahnbürstenhalter

Zahnbürstenhalter shows a fragmented shelf (top 5 take 25% of clicks), but soft demand (-22.2% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48

Market size 38Growth 14Conversion 21Competition 90Returns 64Price range 64Avg price 52Brand share 86Review moat 46Quality gap 42
This niche Category average · 4,240 niches

Is Zahnbürstenhalter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Zahnbürstenhalter is a €190K/yr Amazon Germany market (936K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.

Zahnbürstenhalter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.2% over the last 90 days and 1.7% of searches end in a purchase.

€190K

revenue / yr

Units sold / yr20K
Search volume / yr-22.2%936K
Conversion rate1.7%
Avg price€12.21

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers40 · 74
Top-5 product click share25%
Open market51%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 78 products

Sponsored placement96%
New entrants (1y)17· 2 succeeded
Avg rating4.5★
Avg reviews1,889

Top Zahnbürstenhalter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

€0€4K€8K€11K€15K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

74

Top-5 brand share

49%

Top 20: 87%

Top-5 click share

25%

Top 20: 60%

Open market

45%

  • Zayin16%
  • toprance11%
  • HOMMAND8%
  • ihave7%
  • ALOCEO7%
  • Toski6%

Zahnbürstenhalter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume936KCVR1.7%Products78Brands40Top 5 Brands49%OOS Rate5.9%Rating4.5★Reviews1,889Avg BSR#66
25K15KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Top Zahnbürstenhalter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • zahnbürstenhalter471K/yr
  • zahnbürstenhalter elektrische zahnbürste68K/yr
  • toothbrush holder55K/yr
  • zahnbürstenhalter wand79K/yr
  • elektrische zahnbürste halterung30K/yr
  • zahnbürsten halter31K/yr
  • halterung elektrische zahnbürste35K/yr
  • zahnbürstenhalter zum kleben14K/yr
  • zahnbürsten organizer19K/yr
  • halter elektrische zahnbürste17K/yr

What reviews say buyers love and hate about Zahnbürstenhalter

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Benutzerfreundlichkeit12%

Super, einfache Handhabung

Qualität insgesamt12%

Es ist ein schöne Verarbeitung, robust und hochwertig

beworben Vs Tatsächliches Produkt11%

Macht seinen Job

Gesamtgröße8%

PASST

Haftung/Klebrigkeit7%

Klebt super an einer Fliese im Bad

What buyers complain about

71% of reviews
Haltbarkeit26%

Bereits nach 2Monaten defekt

Aufladen18%

Es ist defekt und die Zahnbürste lädt nicht auf

Einfache Reinigung6%

Furchtbar zu reinigen

Preis-Leistungs-Verhältnis5%

Preis fraglich

Haftung/Klebrigkeit5%

Kleber hält nicht

Zahnbürstenhalter return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
51%
2Kompatibilität – insgesamt
8%
3Aufladen
7%
4Funktionalität insgesamt
5%
5Qualität insgesamt
3%

Common Zahnbürstenhalter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Zahnbürstenhalter 51/100 on Amazon Germany — Worth a look. The niche generates €190K/yr across 78 tracked products. 2 of 17 products launched in the last 360 days are still selling. Search demand moved -22.2% over the last 90 days.
Search demand for Zahnbürstenhalter on Amazon Germany peaks in Jan, where the busiest month runs 1.6× the quietest.