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Zahnbürstenhalter

Maybe

The top 5 products take only 25% of clicks. But demand is soft, at -22.2% this quarter, so Zahnbürstenhalter is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48
Market size
€190K/yr936K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
25%top-5 click share · 40 brands · 74 sellers

Flapen Score

Zahnbürstenhalter against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Zahnbürstenhalter is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Zahnbürstenhalter market on Amazon at a glance

Shoppers on Amazon Germany searched for Zahnbürstenhalter 936K times last year and spent an estimated €190K. The top 5 brands take 49% of clicks. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 936K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €190K a year.

Searches, last 12 months
936K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
1.7%
Market size, estimated
€190Ka year
Peak month
January1.6× the quietest month
Top search term
zahnbürstenhalter471K searches a year

02 · Price

A sale here is worth €12.21.

Listings sell for €12.21 on average, from €4.89 to €32.81. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €12.21 that is €1K to €3K a year per listing.

Average price
€12.21under the $15 to $100 sweet spot
Price range
€4.89–€32.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
2.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #66 within Badausstattung. It carries 1,889 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
99%
Out of stock, average day
5.9%
Average rank
#66in Badausstattung
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
1,889per listing
Listings tracked
78

04 · Newcomers

2 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Zahnbürstenhalter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

40 falling

Sellers

74

Top-5 brand share

49%

Top 20: 87%

Top-5 click share

25%

Top 20: 60%

Open market

45%

  • Brand 116%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Zahnbürstenhalter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Zahnbürstenhalter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • zahnbürstenhalter471K/yr
  • zahnbürstenhalter elektrische zahnbürste68K/yr
  • toothbrush holder55K/yr
  • zahnbürstenhalter wand79K/yr
  • elektrische zahnbürste halterung30K/yr
  • zahnbürsten halter31K/yr
  • halterung elektrische zahnbürste35K/yr
  • zahnbürstenhalter zum kleben14K/yr
  • zahnbürsten organizer19K/yr
  • halter elektrische zahnbürste17K/yr

Reviews and returns

What reviews say buyers love and hate about Zahnbürstenhalter

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Benutzerfreundlichkeit”
26%of negative reviews mention “Haltbarkeit”
2.5%of orders come back
“Bereits nach 2Monaten defekt”
A buyer, on “Haltbarkeit”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Zahnbürstenhalter questions

Answered from the same tracked data.