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Yankee Candles Herbst

Fail

Demand is soft, at -79.3% this quarter, so Yankee Candles Herbst is a Fail.

Flapen Score
32
32 / 100
Ranks 3,898 of 4,240 Küche, Haushalt & Wohnen niches · −16 vs the category median of 48
Market size
€22K/yr38K searches / yr
90-day growth
-79.3%search demand this quarter
Competition
80%top-5 click share · 3 brands · 33 sellers

Flapen Score

Yankee Candles Herbst against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Yankee Candles Herbst is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yankee Candles Herbst market on Amazon at a glance

Shoppers on Amazon Germany searched for Yankee Candles Herbst 38K times last year and spent an estimated €22K. All 3 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -79.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €22K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-79.3%
Conversion, latest week
2.3%
Market size, estimated
€22Ka year
Peak month
October119.6× the quietest month
Top search term
yankee candles herbst19K searches a year

02 · Price

A sale here is worth €25.20.

Listings sell for €25.20 on average, from €17.51 to €34.50. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €25.20 that is €0 to €3K a year per listing.

Average price
€25.20inside the $15 to $100 sweet spot
Price range
€17.51–€34.50
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #1,193 within Kerzen & Kerzenhalter. It carries 3,007 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
38%
Out of stock, average day
14.8%
Average rank
#1,193in Kerzen & Kerzenhalter
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
3,007per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Yankee Candles Herbst products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 29%
  • Brand 38%
  • Open — no brand owns it (0%)

Demand

Yankee Candles Herbst search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 119.6×

Search terms

Top Yankee Candles Herbst search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yankee candles herbst19K/yr
  • yankee candle autumn3K/yr
  • yankee candles autumn4K/yr
  • yankee candle pumpkin4K/yr
  • yankee candles pumpkin4K/yr
  • yankee candle herbst4K/yr

Reviews and returns

What reviews say buyers love and hate about Yankee Candles Herbst

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Geruch”
36%of negative reviews mention “Geruch”
1.1%of orders come back
“Zu süßer Duft -”
A buyer, on “Geruch”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Yankee Candles Herbst questions

Answered from the same tracked data.