Is yankee candles herbst profitable to sell on Amazon Germany?

The niche generates €22K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -79.3%. Flapen's verdict: Skip it (32/100).

How competitive is the yankee candles herbst niche?

3 brands and 33 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in yankee candles herbst?

Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Entflammbar. The return rate is 1.1%.

When does demand for yankee candles herbst peak?

Demand peaks in Sep–Oct; the busiest month runs 119.6× the quietest.

What does it cost to enter the yankee candles herbst niche?

Listings span €17.51–€34.50; the average listing price is €25.20 (sweet spot $15–$100). The average incumbent carries 3,007 reviews — the moat a new listing must climb.

yankee candles herbst

Skip it

Soft demand (-79.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€25.20

avg listing price — sweet spot $15–$100

Price range

Incredible€17.51–€34.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,007.13

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad€22K

€22K/yr · 38K searches

Growth

Bad-79.3%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, yankee candles herbst is a €22K/yr Amazon Germany market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 32/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

yankee candles herbst market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: €19K–€25K; units × avg price
Conversion rate: 2.3%
Avg BSR: #1,193
Page quality: 0%
Prime: 38%
Sponsored: 38%
Out of stock: 14.8%
Avg brand age: 72 months
Avg seller age: 209 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Yankee Candle83%
Candle-Brothers9%
Village Candle8%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — -79.3% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 119.6×

Open Trend

Top yankee candles herbst search terms

yankee candles herbst19K/yr -74.0%1.8% conv.
yankee candle autumn3K/yr -78.8%1.7% conv.
yankee candles autumn4K/yr -79.0%1.1% conv.
yankee candle pumpkin4K/yr -85.4%0.7% conv.
yankee candles pumpkin4K/yr -89.0%0.0% conv.
yankee candle herbst4K/yr +188.6%1.0% conv.

All search terms

Top yankee candles herbst products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yankee Candle Duftkerze im Glas (groß) | Autumn Wreath | Kerze mit langer Brenndauer bis zu 150 Stunden | Perfekte Geschenke für Frauen

Yankee Candle€18.714.7★299 rev

Yankee Candle Duftkerze im Glas (groß) GOLDEN PUMPKIN - Signature Kerze Herbstkollektion 2025 mit Brenndauer bis zu 90 Stunden

Yankee Candle€34.504.8★9 rev

Yankee Candle Autumn Sunset Duftkerze Glas Gelb 10.7 cm Groß

Yankee Candle€26.644.5★641 rev

Candle-Brothers€17.514.3★96 rev

Yankee Candle Duftkerze im Glas (groß) | Cinnamon Stick | Kerze mit langer Brenndauer bis zu 150 Stunden | Perfekte Geschenke für Frauen

Yankee Candle€20.544.4★19,525 rev

Newest

by launch date

Yankee Candle Duftkerze im Glas (groß) GOLDEN PUMPKIN - Signature Kerze Herbstkollektion 2025 mit Brenndauer bis zu 90 Stunden

Yankee Candle€34.509 rev

11mo ago

Yankee Candle Duftkerze im Glas (groß) | Autumn Wreath | Kerze mit langer Brenndauer bis zu 150 Stunden | Perfekte Geschenke für Frauen

Yankee Candle€18.71299 rev

1y ago

Candle-Brothers€17.5196 rev

2y ago

Yankee Candle Autumn Daydream großes Glas

Yankee Candle€31.7716 rev

3y ago

Yankee Candle Autumn Daydream Duftkerze im Glas groß

Yankee Candle€25.775 rev

3y ago

What buyers say about yankee candles herbst

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch75%

“Super leckerer Duft”

Haltbarkeit5%

“Hält sehr lange”

Design insgesamt4%

“+ edles Design”

Komfort insgesamt3%

“gemütlich, ohne zu aufdringlich zu sein”

Preis-Leistungs-Verhältnis2%

“Preis-Leistung ist KLASSE”

beworben Vs Tatsächliches Produkt2%

“Genau richtig”

Helligkeit/Glanz/Glühen1%

“Gerade an kühlen Tagen schafft die Kerze eine besonders behagliche Stimmung”

Wärme1%

“gemütlich, ohne zu aufdringlich zu sein.”

Gesamtgröße1%

“passt gut in jede Einrichtung”

What buyers complain about

Geruch36%

“Zu süßer Duft -”

Preis-Leistungs-Verhältnis14%

“Absolut keine Kaufempfehlung für den Preis”

Entflammbar14%

“Die Kerze ist gerade mal zur Hälfte abgebrannt”

Rost/Korrodieren7%

“Ich finde die Kerze rust etwas arg”

Stärke7%

“viel zu stark”

Qualität insgesamt7%

“Roh leider garnicht so gut wie erhofft”

Top return reasons

Geruch33%

Defekt Material/Teile22%

Funktionalität insgesamt22%

Temperaturkontrolle11%

Produktzustand6%

Geschenk Zweck6%

Common questions

Is yankee candles herbst profitable to sell on Amazon Germany?: The niche generates €22K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -79.3%. Flapen's verdict: Skip it (32/100).
How competitive is the yankee candles herbst niche?: 3 brands and 33 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in yankee candles herbst?: Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Entflammbar. The return rate is 1.1%.
When does demand for yankee candles herbst peak?: Demand peaks in Sep–Oct; the busiest month runs 119.6× the quietest.
What does it cost to enter the yankee candles herbst niche?: Listings span €17.51–€34.50; the average listing price is €25.20 (sweet spot $15–$100). The average incumbent carries 3,007 reviews — the moat a new listing must climb.