Skip to content
41

wrendale designs

Skip it

A small market ($22K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 7Conversion 5Competition 95Returns 84Price range 81Avg price 90Brand share 5Review moat 89Quality gap 19

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Great€20.99

avg listing price — sweet spot $15–$100

Review moat

Great224.99

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 5% kills the launch gate

Price range

Great€7.71–€50.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-35.3%

90-day search growth — must beat 0% to launch

Market size

Bad€22K

€22K/yr · 248K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, wrendale designs is a €22K/yr Amazon Germany market (248K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

wrendale designs market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
€52K–€63K
units × avg price
Conversion rate
0.4%
Avg BSR
#2,994
Page quality
0%
Prime
78%
Sponsored
34%
Out of stock
1.4%
Avg brand age
48 months
Avg seller age
189 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

10 falling

Sellers

32

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

19%

Top 20: 52%

Open market

1%

  • Wrendale Designs81%
  • Royal Worcester14%
  • Home of Christmas1%
  • Portmeirion1%
  • Pimpernel1%
  • V&A1%
  • Open — no brand owns it (4 brands, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.3% search growth over the last 90 days.
20K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Top wrendale designs search terms

  • wrendale designs103K/yr
  • wrendale61K/yr
  • wrendale tasse23K/yr
  • royal worcester10K/yr
  • hannah dale13K/yr
  • wrendale designs tasse11K/yr
  • wrendale design10K/yr
  • portmeirion5K/yr
  • wrendale dose4K/yr
  • wrendale designs by hannah dale1K/yr
All search terms

Top wrendale designs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€4384%€8766%€1K8%€2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about wrendale designs

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Gute Qualitative”

Design insgesamt17%

“Sehr cooles Design”

Geschenk Zweck13%

“Super Geschenk für highlandcowlover”

Weiches Gefühl5%

“so weich”

beworben Vs Tatsächliches Produkt5%

“Erhalten, wie bestellt”

Dokumentenorganisation/Klassifizierung4%

“Top Kalender”

Sammlungsobjekte3%

“Für Sammler von Wrandale und Fuchsliebhaber ein absolutes Muss”

Druckqualität3%

“Der Aufdruck nach ca.1 Jahr noch sehr gut”

Preis-Leistungs-Verhältnis3%

“Der Kauf lohnt sich”

Dicke3%

“Schöne Tasse aus dünnem Porzellan”

What buyers complain about

Gesamtgröße27%

“kleiner als normale Dessertteller”

Preis-Leistungs-Verhältnis26%

“könnte aber günstiger sein”

Qualität insgesamt14%

“nicht optimal verarbeitet”

Farbe9%

“Ein Sternabzug, weil die Farben etwas blass sind”

Geschenk Zweck5%

Top return reasons

Gesamtgröße50%
Qualität insgesamt8%
Kissen6%
beworben Vs Tatsächliches Produkt6%
Defekt Material/Teile4%
Wartung und Reparatur3%
Preis-Leistungs-Verhältnis3%
Druckqualität3%
Lücke/Loch3%
Haltbarkeit3%

Common questions

Is wrendale designs profitable to sell on Amazon Germany?
The niche generates €22K/yr across 100 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (41/100).
How competitive is the wrendale designs niche?
10 brands and 32 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in wrendale designs?
Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 1.6%.
When does demand for wrendale designs peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 5.7× the quietest.
What does it cost to enter the wrendale designs niche?
Listings span €7.71–€50.21; the average listing price is €20.99 (sweet spot $15–$100). The average incumbent carries 225 reviews — the moat a new listing must climb.