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Wollwickler

Fail

Demand is soft, at -40.9% this quarter, so Wollwickler is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€111K/yr155K searches / yr
90-day growth
-40.9%search demand this quarter
Competition
58%top-5 click share · 14 brands · 35 sellers

Flapen Score

Wollwickler against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wollwickler is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wollwickler market on Amazon at a glance

Shoppers on Amazon Germany searched for Wollwickler 155K times last year and spent an estimated €111K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €111K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-40.9%
Conversion, latest week
2.8%
Market size, estimated
€111Ka year
Peak month
January2.3× the quietest month
Top search term
wollwickler70K searches a year

02 · Price

A sale here is worth €25.73.

Listings sell for €25.73 on average, from €11.42 to €74.35. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €25.73 that is €3K to €6K a year per listing.

Average price
€25.73inside the $15 to $100 sweet spot
Price range
€11.42–€74.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€3K–€6K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #135 within Häkeln & Stricken. It carries 486 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#135in Häkeln & Stricken
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
486per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Wollwickler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

35

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

15%

  • Brand 135%
  • Brand 216%
  • Brand 312%
  • Brand 411%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (8 brands, 15%)

Demand

Wollwickler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Wollwickler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wollwickler70K/yr
  • garnwickler18K/yr
  • yarn winder19K/yr
  • wollaufwickler11K/yr
  • wollwickler holz10K/yr
  • garnwickler für wolle8K/yr
  • wolle aufwickler8K/yr
  • wollwickler mit haspel4K/yr
  • wolle wickler4K/yr
  • knäuelwickler4K/yr

Reviews and returns

What reviews say buyers love and hate about Wollwickler

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Preis-Leistungs-Verhältnis”
16%of negative reviews mention “Funktionalität insgesamt”
1.6%of orders come back
“Hat bei der 2. Anwendung nicht mehr korrekt funktioniert”
A buyer, on “Funktionalität insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wollwickler questions

Answered from the same tracked data.