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Wollteppich

Fail

Buyers convert on only 0.2% of searches, so Wollteppich is a Fail.

Flapen Score
44
44 / 100
Ranks 2,757 of 4,240 Küche, Haushalt & Wohnen niches · −4 vs the category median of 48
Market size
€71K/yr365K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
19%top-5 click share · 21 brands · 21 sellers

Flapen Score

Wollteppich against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wollteppich is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wollteppich market on Amazon at a glance

Shoppers on Amazon Germany searched for Wollteppich 365K times last year and spent an estimated €71K. The top 5 brands take 72% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.

Searches, last 12 months
365K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
0.2%
Market size, estimated
€71Ka year
Top search term
wollteppich81K searches a year

02 · Price

A sale here is worth €122.30.

Listings sell for €122.30 on average, from €34.85 to €552.85. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €122.30 that is €0 to €12K a year per listing.

Average price
€122.30above the $15 to $100 sweet spot
Price range
€34.85–€552.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€12K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 20.9% of listings are out of stock. The average listing ranks #890 within Teppiche, Dämm- & Schutzmatten. It carries 233 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
23%
Out of stock, average day
20.9%
Average rank
#890in Teppiche, Dämm- & Schutzmatten
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
233per listing
Listings tracked
107

04 · Newcomers

6 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
6Amazon's first-year sales bar
Average brand age
48 months

Products

Top Wollteppich products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

21

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

19%

Top 20: 50%

Open market

23%

  • Brand 125%
  • Brand 222%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Wollteppich search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 3.6× · 9 of 12 months tracked

Search terms

Top Wollteppich search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wollteppich81K/yr
  • benuta teppich66K/yr
  • wollteppich 200x30050K/yr
  • teppich wolle34K/yr
  • wollteppich 160x23026K/yr
  • wollteppich 300x40011K/yr
  • berber teppich11K/yr
  • baumwollteppich 200x3006K/yr
  • wollteppich 140x2006K/yr
  • teppich 200x300 wolle7K/yr

Reviews and returns

What reviews say buyers love and hate about Wollteppich

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Dicke”
2.6%of orders come back
“dünn”
A buyer, on “Dicke”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wollteppich questions

Answered from the same tracked data.