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Wolle Weiß

Fail

The top 5 brands take 100% of clicks, so Wolle Weiß is a Fail.

Flapen Score
27
27 / 100
Ranks 4,069 of 4,240 Küche, Haushalt & Wohnen niches · −21 vs the category median of 48
Market size
€24K/yr191K searches / yr
90-day growth
-28.9%search demand this quarter
Competition
66%top-5 click share · 4 brands · 36 sellers

Flapen Score

Wolle Weiß against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wolle Weiß is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wolle Weiß market on Amazon at a glance

Shoppers on Amazon Germany searched for Wolle Weiß 191K times last year and spent an estimated €24K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €24K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-28.9%
Conversion, latest week
1.5%
Market size, estimated
€24Ka year
Peak month
November2.1× the quietest month
Top search term
schachenmayr catania71K searches a year

02 · Price

A sale here is worth €8.69.

Listings sell for €8.69 on average, from €2.33 to €56.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €8.69 that is €4K to €7K a year per listing.

Average price
€8.69under the $15 to $100 sweet spot
Price range
€2.33–€56.99
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€4K–€7K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #297 within Häkeln & Stricken. It carries 5,750 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
56%
Out of stock, average day
9.4%
Average rank
#297in Häkeln & Stricken
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
5,750per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Wolle Weiß products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 rising

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 94%

Open market

0%

  • Brand 173%
  • Brand 222%
  • Brand 33%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Wolle Weiß search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Wolle Weiß search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schachenmayr catania71K/yr
  • catania schachenmayr34K/yr
  • wolle weiß17K/yr
  • catania baumwolle8K/yr
  • gründl lisa premium uni11K/yr
  • schachenmayr catania color6K/yr
  • catania7K/yr
  • weiße wolle9K/yr
  • gründl wolle lisa premium uni6K/yr
  • häkelgarn weiß4K/yr

Reviews and returns

What reviews say buyers love and hate about Wolle Weiß

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Qualität insgesamt”
1.2%of orders come back
“schlechte Qualität”
A buyer, on “Qualität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wolle Weiß questions

Answered from the same tracked data.