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Wolle

Fail

Demand is soft, at -37.1% this quarter, so Wolle is a Fail.

Flapen Score
48
48 / 100
Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median
Market size
€357K/yr3.3M searches / yr
90-day growth
-37.1%search demand this quarter
Competition
33%top-5 click share · 30 brands · 82 sellers

Flapen Score

Wolle against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wolle is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wolle market on Amazon at a glance

Shoppers on Amazon Germany searched for Wolle 3.3M times last year and spent an estimated €357K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €357K a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
-37.1%
Conversion, latest week
1.1%
Market size, estimated
€357Ka year
Peak month
November2.6× the quietest month
Top search term
wolle699K searches a year

02 · Price

A sale here is worth €10.21.

Listings sell for €10.21 on average, from €2.33 to €21.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €10.21 that is €3K to €5K a year per listing.

Average price
€10.21under the $15 to $100 sweet spot
Price range
€2.33–€21.92
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #109 within Häkeln & Stricken. It carries 2,593 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
3.0%
Average rank
#109in Häkeln & Stricken
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
2,593per listing
Listings tracked
75

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Wolle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

82

Top-5 brand share

75%

Top 20: 95%

Top-5 click share

33%

Top 20: 64%

Open market

21%

  • Brand 151%
  • Brand 28%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Wolle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Wolle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wolle699K/yr
  • wolle zum häkeln532K/yr
  • wolle zum stricken565K/yr
  • häkelgarn194K/yr
  • baumwolle zum häkeln140K/yr
  • gründl wolle144K/yr
  • garn103K/yr
  • häkelwolle129K/yr
  • baumwollgarn zum häkeln63K/yr
  • wolle farbverlauf117K/yr

Reviews and returns

What reviews say buyers love and hate about Wolle

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Farbe”
24%of negative reviews mention “Qualität insgesamt”
1.0%of orders come back
“Qualität minderwertig”
A buyer, on “Qualität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wolle questions

Answered from the same tracked data.