Wolle
FailDemand is soft, at -37.1% this quarter, so Wolle is a Fail.
- Flapen Score
- 48 / 100Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median48
- Market size
- €357K/yr3.3M searches / yr
- 90-day growth
- -37.1%search demand this quarter
- Competition
- 33%top-5 click share · 30 brands · 82 sellers
Flapen Score
Wolle against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wolle is stronger. Inside it, weaker.
Market
The Wolle market on Amazon at a glance
Shoppers on Amazon Germany searched for Wolle 3.3M times last year and spent an estimated €357K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €357K a year.
- Searches, last 12 months
- 3.3M
- Growth, 90 days vs prior 90
- -37.1%
- Conversion, latest week
- 1.1%
- Market size, estimated
- €357Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- wolle699K searches a year
02 · Price
A sale here is worth €10.21.
Listings sell for €10.21 on average, from €2.33 to €21.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At €10.21 that is €3K to €5K a year per listing.
- Average price
- €10.21under the $15 to $100 sweet spot
- Price range
- €2.33–€21.92
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€5K
- Returns
- 1.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #109 within Häkeln & Stricken. It carries 2,593 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 3.0%
- Average rank
- #109in Häkeln & Stricken
- Average rating
- 4.45 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,593per listing
- Listings tracked
- 75
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Wolle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
82
Top-5 brand share
75%
Top 20: 95%
Top-5 click share
33%
Top 20: 64%
Open market
21%
- Brand 151%
- Brand 28%
- Brand 36%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Wolle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Wolle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- wolle699K/yr
- wolle zum häkeln532K/yr
- wolle zum stricken565K/yr
- häkelgarn194K/yr
- baumwolle zum häkeln140K/yr
- gründl wolle144K/yr
- garn103K/yr
- häkelwolle129K/yr
- baumwollgarn zum häkeln63K/yr
- wolle farbverlauf117K/yr
Reviews and returns
What reviews say buyers love and hate about Wolle
We read the reviews and the return reasons for every product selling here.
“Qualität minderwertig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wolle questions
Answered from the same tracked data.









