Is wolldecke schurwolle profitable to sell on Amazon Germany?

The niche generates €19K/yr across 41 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -49.0%. Flapen's verdict: Skip it (38/100).

How competitive is the wolldecke schurwolle niche?

26 brands and 45 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in wolldecke schurwolle?

Top complaints mined from reviews: Dicke, Geruch, Qualität insgesamt. The return rate is 2.1%.

When does demand for wolldecke schurwolle peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.5× the quietest.

What does it cost to enter the wolldecke schurwolle niche?

Listings span €18.48–€141.76; the average listing price is €56.17 (sweet spot $15–$100). The average incumbent carries 2,539 reviews — the moat a new listing must climb.

wolldecke schurwolle

Skip it

Soft demand (-49.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Great€56.17

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good€18.48–€141.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,539.41

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€19K

€19K/yr · 155K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-49.0%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon Germany niche tracking, wolldecke schurwolle is a €19K/yr Amazon Germany market (155K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

wolldecke schurwolle market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: €42K–€56K; units × avg price
Conversion rate: 0.2%
Avg BSR: #244
Page quality: 0%
Prime: 61%
Sponsored: 71%
Out of stock: 4.6%
Avg brand age: 57 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

47%

Top 20: 82%

Open market

29%

ACUSHLA23%
Wool & Home15%
STTS International12%
Alpenwolle11%
Arcturus7%
REDCAMP4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -49.0% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.5×

Open Trend

Top wolldecke schurwolle search terms

wolldecke schurwolle20K/yr -64.6%0.3% conv.
merino decke19K/yr -42.6%0.5% conv.
schurwolldecke17K/yr -43.1%0.3% conv.
schafwolldecke20K/yr -56.7%0.4% conv.
merino wolldecke14K/yr -24.0%0.3% conv.
decke wolle15K/yr -52.2%0.3% conv.
decke merinowolle7K/yr -25.1%0.5% conv.
merinowolle decke7K/yr -30.4%0.1% conv.
schurwolle decke7K/yr -44.9%0.1% conv.
dralon decke4K/yr -36.0%0.1% conv.

All search terms

Top wolldecke schurwolle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ACUSHLA MerinoWolle Wolldecke warm Decke Campingdecke Kuscheldecke 160x 200 cm (Wolle) Militärische (Olive)

ACUSHLA€33.704.3★2,471 rev

ACUSHLA MerinoWolle Wolldecke warm Decke Campingdecke Kuscheldecke 160x 200 cm (Wolle) Militärische (Grau)

ACUSHLA€32.764.3★2,471 rev

Wolldecke Lama Alpaca 20% Alpaca Wolle 80% Merino Wolle Schurwolldecke (140x200)

Alpenwolle€78.524.4★890 rev

Wool & Home Merino Wolldecke 140x200 cm Kuscheldecke aus 100% Merinowolle Einfarbig Grau Gewicht 500 g/m Atmungsaktiv und Langlebig

Wool & Home€70.154.4★90 rev

STTS International Wolldecke 100% Schurwolle Wohndecke in versch. Farben 140 x 200 cm Tagesdecke Schurwolldecke Woll-Plaid Tirol (Grau-Senf (Double face) 140 x 200 cm)

STTS International€32.894.6★520 rev

Newest

by launch date

REDCAMP Wolldecke Warme und Dicke 80% Schafwolle Campingdecke-Kaltes Wetter Ideal für draußen Camping Stadion Winddichte Decke Picknicks Reisen und Heimnutzung maschinenwaschbar Grau(220x160)

REDCAMP€32.7714 rev

7mo ago

Wool & Home Merino Wolldecke 140x200 cm Kuscheldecke aus 100% Merinowolle Einfarbig Grau Gewicht 500 g/m Atmungsaktiv und Langlebig

Wool & Home€70.1590 rev

10mo ago

Wool & Home Merino Wolldecke 140x200 cm Kuscheldecke aus 100% Merinowolle Muster Beige Teddy Gewicht 500 g/m Atmungsaktiv und Langlebig

Wool & Home€67.3790 rev

10mo ago

Wool & Home Merino Wolldecke 140x200 cm Kuscheldecke aus 100% Merinowolle Muster Karo Gewicht 500 g/m Atmungsaktiv und Langlebig

Wool & Home€67.5690 rev

10mo ago

Molithe 100% Wolldecke 122 x 157 cm warm dick waschbar militärische Wolldecke ideal für Camping im Freien Sportveranstaltungen Überlebenssets

Molithe€36.641,824 rev

1y ago

What buyers say about wolldecke schurwolle

What buyers praise and complain about, mined from review topics.

What buyers love

Wärme25%

“warm”

Weiches Gefühl20%

“Sieht auch ganz nice aus”

Qualität insgesamt14%

“Super Qualität”

Komfort insgesamt5%

“Super kuschelig”

Preis-Leistungs-Verhältnis4%

“Preis Leistung ist fair”

beworben Vs Tatsächliches Produkt3%

“Macht was sie soll”

Gewicht leicht3%

“Warm leicht”

Flaumigkeit2%

“Super Kuscheldecke”

Gesamtgröße2%

“Passt perfekt”

Materialqualität2%

“Super Material und warm”

What buyers complain about

Dicke11%

“Recht dünn”

Geruch9%

“Natur stinkende Decke”

Qualität insgesamt8%

“Qualität nicht so überzeugend”

Gesamtgröße5%

“Die Decke ist klein”

Waschechtheit5%

“Nicht waschbar”

Haltbarkeit5%

“nicht haltbar”

beworben Vs Tatsächliches Produkt4%

“Nicht annähernd das Produkt auf den Bildern”

Preis-Leistungs-Verhältnis4%

“teuer”

Wärme4%

“Kuschelig ja, wirklich warm nein”

Heizung3%

“Noch garnicht richtig zugedeckt,merkt man wie es warm wird”

Top return reasons

Farbe21%

Dünn11%

Materialqualität10%

Qualität insgesamt9%

Gesamtgröße9%

Geruch9%

beworben Vs Tatsächliches Produkt5%

Wärme4%

Dicke3%

Kratzfestigkeit3%

Common questions

Is wolldecke schurwolle profitable to sell on Amazon Germany?: The niche generates €19K/yr across 41 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -49.0%. Flapen's verdict: Skip it (38/100).
How competitive is the wolldecke schurwolle niche?: 26 brands and 45 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in wolldecke schurwolle?: Top complaints mined from reviews: Dicke, Geruch, Qualität insgesamt. The return rate is 2.1%.
When does demand for wolldecke schurwolle peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.5× the quietest.
What does it cost to enter the wolldecke schurwolle niche?: Listings span €18.48–€141.76; the average listing price is €56.17 (sweet spot $15–$100). The average incumbent carries 2,539 reviews — the moat a new listing must climb.

wolldecke schurwolle

wolldecke schurwolle market data

Competition & brand share

Demand & seasonality

Top wolldecke schurwolle search terms

Top wolldecke schurwolle products on Amazon

Top sellers

Newest

Trending

What buyers say about wolldecke schurwolle

What buyers love

What buyers complain about

Top return reasons

Common questions

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