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Wolldecke Schurwolle

Fail

Demand is soft, at -49.0% this quarter, so Wolldecke Schurwolle is a Fail.

Flapen Score
38
38 / 100
Ranks 3,526 of 4,240 Küche, Haushalt & Wohnen niches · −10 vs the category median of 48
Market size
€19K/yr155K searches / yr
90-day growth
-49.0%search demand this quarter
Competition
47%top-5 click share · 26 brands · 45 sellers

Flapen Score

Wolldecke Schurwolle against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wolldecke Schurwolle is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wolldecke Schurwolle market on Amazon at a glance

Shoppers on Amazon Germany searched for Wolldecke Schurwolle 155K times last year and spent an estimated €19K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -49.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €19K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-49.0%
Conversion, latest week
0.2%
Market size, estimated
€19Ka year
Peak month
December6.5× the quietest month
Top search term
wolldecke schurwolle20K searches a year

02 · Price

A sale here is worth €56.17.

Listings sell for €56.17 on average, from €18.48 to €141.76. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €56.17 that is €0 to €6K a year per listing.

Average price
€56.17inside the $15 to $100 sweet spot
Price range
€18.48–€141.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #244 within Bettwaren & Bettwäsche. It carries 2,539 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
61%
Out of stock, average day
4.6%
Average rank
#244in Bettwaren & Bettwäsche
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
2,539per listing
Listings tracked
41

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Wolldecke Schurwolle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

26 falling

Sellers

45

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

47%

Top 20: 82%

Open market

29%

  • Brand 123%
  • Brand 215%
  • Brand 312%
  • Brand 411%
  • Brand 57%
  • Brand 64%

Demand

Wolldecke Schurwolle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Wolldecke Schurwolle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wolldecke schurwolle20K/yr
  • merino decke19K/yr
  • schurwolldecke17K/yr
  • schafwolldecke20K/yr
  • merino wolldecke14K/yr
  • decke wolle15K/yr
  • decke merinowolle7K/yr
  • merinowolle decke7K/yr
  • schurwolle decke7K/yr
  • dralon decke4K/yr

Reviews and returns

What reviews say buyers love and hate about Wolldecke Schurwolle

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Wärme”
11%of negative reviews mention “Dicke”
2.1%of orders come back
“Recht dünn”
A buyer, on “Dicke”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wolldecke Schurwolle questions

Answered from the same tracked data.