Wolkenkissen
FailThe top 5 brands take 97% of clicks, so Wolkenkissen is a Fail.
- Flapen Score
- 35 / 100Ranks 3,749 of 4,240 Küche, Haushalt & Wohnen niches · −13 vs the category median of 4835
- Market size
- €85K/yr126K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 12 sellers
Flapen Score
Wolkenkissen against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wolkenkissen is stronger. Inside it, weaker.
Market
The Wolkenkissen market on Amazon at a glance
Shoppers on Amazon Germany searched for Wolkenkissen 126K times last year and spent an estimated €85K. The top 5 brands take 97% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €85K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 1.9%
- Market size, estimated
- €85Ka year
- Top search term
- cloudpillo60K searches a year
02 · Price
A sale here is worth €34.52.
Listings sell for €34.52 on average, from €8.67 to €65.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €34.52 that is €9K to €17K a year per listing.
- Average price
- €34.52inside the $15 to $100 sweet spot
- Price range
- €8.67–€65.16
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €9K–€17K
- Returns
- 4.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #71 within Bettwaren & Bettwäsche. It carries 566 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 69%
- Out of stock, average day
- 0.0%
- Average rank
- #71in Bettwaren & Bettwäsche
- Average rating
- 4.27 starsAmazon Germany average 4.37 stars
- Average reviews
- 566per listing
- Listings tracked
- 13
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Wolkenkissen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cloudpillo Kopfkissen 40x80 cm Ergonomisches Memory-Foam-Kissen für Seitenschläfer höhenverstellbares Schlafkissen für alle Schlafpositionen atmungsaktiv und hypoallergen
- Price
- €49.17
- Rating
- 4.3/5
- Reviews
- 1,545
- Age
- 3y ago

Cloudpillo Recharge Memory Foam Kopfkissen 40×80 cm - Ergonomisch & Höhenverstellbar - Luxus Hotelqualität - Oeko-Tex Zertifiziert
- Price
- €59.28
- Rating
- 4.3/5
- Reviews
- 1,545
- Age
- 1y ago

Cloudpillo Plus Verstellbares Memory Foam Kissen 45×70 cm - Ergonomisch & Atmungsaktiv - Nackenstützkissen für Seiten- und Rückenschläfer - Oeko-Tex & CertiPUR Zertifiziert
- Price
- €55.59
- Rating
- 4.3/5
- Reviews
- 1,545
- Age
- 8mo ago

Cloudpillo Memory Foam Pillow - 2er-Set Premium Kissen Höhenverstellbar 40x80 cm Ergonomische und Hypoallergene Kopfstützen
- Price
- €65.16
- Rating
- 4.3/5
- Reviews
- 1,545
- Age
- 3y ago

Memory Foam Nackenkissen - Kopfkissen 40x80 höhenverstellbar - Ergonomisches orthopädisches Kopfkissen Nackenschmerzen Rücken und Seitenschläfer - Premium Füllung Anti Schnarch - richtige Höhe finden
- Price
- €37.47
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Kopfkissen Seitenschläfer Verstellbares Memory Foam Kissen mit Nackenstütze Nackenkissen Kopfkissen zur Linderung von Nackenschmerzen Schlafkissen mit Waschbar Atmungsaktivem Bezug (Queen Size)
- Price
- €26.43
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 9mo ago

BABEES DEKOKISSEN Boucle Kuschelkissen Wolke XXL GROß 60x35 cm Flauschiges Deko Kissen Wolkenform Geschenk für Baby & Kinderzimmer Weihnachten Mädchen & Jungen Babyshower beige Creme
- Price
- €29.55
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 6y ago

Cloudpillo Plus Verstellbares Memory Foam Kissen 45×70 cm - Ergonomisch & Atmungsaktiv - Nackenstützkissen für Seiten- und Rückenschläfer - Oeko-Tex & CertiPUR Zertifiziert
- Price
- €55.59
- Rating
- 4.3/5
- Reviews
- 1,545
- Age
- 8mo ago

Cloudpillo Memory Foam Pillow für Kinder Premium Schlafkissen 37 x 55 cm Ergonomisch Weiß Ideal für die Schlafbedürfnisse von Kindern
- Price
- €29.67
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 2y ago

Cloudpillo Recharge Memory Foam Kopfkissen 40×80 cm - Ergonomisch & Höhenverstellbar - Luxus Hotelqualität - Oeko-Tex Zertifiziert
- Price
- €59.28
- Rating
- 4.3/5
- Reviews
- 1,545
- Age
- 1y ago
Newest
by launch date
Memory Foam Nackenkissen - Kopfkissen 40x80 höhenverstellbar - Ergonomisches orthopädisches Kopfkissen Nackenschmerzen Rücken und Seitenschläfer - Premium Füllung Anti Schnarch - richtige Höhe finden
- Price
- €37.47
- Rating
- 4.5/5
- Reviews
- 215
- Age
- 7mo ago

Cloudpillo Plus Verstellbares Memory Foam Kissen 45×70 cm - Ergonomisch & Atmungsaktiv - Nackenstützkissen für Seiten- und Rückenschläfer - Oeko-Tex & CertiPUR Zertifiziert
- Price
- €55.59
- Rating
- 4.3/5
- Reviews
- 1,545
- Age
- 8mo ago

Kopfkissen Seitenschläfer Verstellbares Memory Foam Kissen mit Nackenstütze Nackenkissen Kopfkissen zur Linderung von Nackenschmerzen Schlafkissen mit Waschbar Atmungsaktivem Bezug (Queen Size)
- Price
- €26.43
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 9mo ago

Cloudpillo Recharge Memory Foam Kopfkissen 40×80 cm - Ergonomisch & Höhenverstellbar - Luxus Hotelqualität - Oeko-Tex Zertifiziert
- Price
- €59.28
- Rating
- 4.3/5
- Reviews
- 1,545
- Age
- 1y ago

Cloudpillo Memory Foam Pillow für Kinder Premium Schlafkissen 37 x 55 cm Ergonomisch Weiß Ideal für die Schlafbedürfnisse von Kindern
- Price
- €29.67
- Rating
- 4.3/5
- Reviews
- 23
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
12
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Cloudpillo78%
- Schlummerglanz6%
- TROYSINC5%
- MKS5%
- BABEES4%
- A-Pce3%
- Open — no brand owns it (0%)
Demand
Wolkenkissen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.2× · 8 of 12 months tracked
Search terms
Top Wolkenkissen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cloudpillo60K/yr
- wolkenkissen19K/yr
- cloudpillo kissen13K/yr
- cloud pillow7K/yr
- kissen wolke7K/yr
- wolken kissen6K/yr
- cloudpillo plus4K/yr
- cloudpillow3K/yr
- cloud pillow kopfkissen3K/yr
- cloudpillo-kissen3K/yr
Reviews and returns
What reviews say buyers love and hate about Wolkenkissen
We read the reviews and the return reasons for every product selling here.
“Stinkt extrem nach Plastik”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Wolkenkissen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









