Is wokpfanne profitable to sell on Amazon Germany?

The niche generates €1.6M/yr across 33 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Worth a look (58/100).

How competitive is the wokpfanne niche?

18 brands and 136 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in wokpfanne?

Top complaints mined from reviews: Qualität insgesamt, Heizung, Haftung/Klebrigkeit. The return rate is 2.6%.

When does demand for wokpfanne peak?

Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the wokpfanne niche?

Listings span €19.35–€84.08; the average listing price is €42.96 (sweet spot $15–$100). The average incumbent carries 1,383 reviews — the moat a new listing must climb.

wokpfanne

Worth a look

Shows a sweet-spot price point ($42.96 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible€42.96

avg listing price — sweet spot $15–$100

Price range

Incredible€19.35–€84.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€1.6M

€1.6M/yr · 1.3M searches

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.6%

return rate — above 5% kills the launch gate

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Good1,382.7

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-31.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, wokpfanne is a €1.6M/yr Amazon Germany market (1.3M searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

wokpfanne market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: €1.3M–€1.7M; units × avg price
Conversion rate: 2.8%
Avg BSR: #32
Page quality: 0%
Prime: 97%
Sponsored: 76%
Out of stock: 2.6%
Avg brand age: 62 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

136

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

24%

Tefal36%
WMF11%
Kordisen9%
Amazon Basics8%
Craft Wok7%
FIXLINE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top wokpfanne search terms

wokpfanne389K/yr -30.8%2.2% conv.
wok309K/yr -24.6%1.3% conv.
wokpfanne induktion201K/yr -39.8%2.5% conv.
wok pfanne94K/yr -34.3%2.4% conv.
wok induktion51K/yr -37.1%1.9% conv.
woks & wokpfannen44K/yr -28.1%0.6% conv.
wokpfanne mit deckel48K/yr -47.4%1.5% conv.
tefal wok27K/yr -27.7%3.0% conv.
wmf wok26K/yr -28.4%2.0% conv.
tefal wokpfanne 28 cm22K/yr -17.8%4.2% conv.

All search terms

Top wokpfanne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tefal Easy Cook & Clean Wokpfanne 28 cm Antihaftbeschichtung Thermo-Signal bei idealer Brattemperatur NICHT induktionsgeeeignet einfache Reinigung Made in France Schwarz B5551933

Tefal€19.354.3★907 rev

Tefal Unlimited On Wokpfanne Induktion 28 cm katzfeste Titanium 6X Antihaftversiegelung Thermo-Signal bei idealer Brattemperatur für alle Herdarten geeignet G25919

Tefal€33.964.5★2,130 rev

Tefal Jamie Oliver Cooks Direct On Wokpfanne 28 cm langlebige Antihaftversiegelung Thermo-Signal genieteter Griff induktionsgeeignet Edelstahl E3041934

Tefal€34.794.6★303 rev

WMF Durado Wokpfanne Induktion 28 cm Antifhaftbeschichtung für alle gängigen Herdarten geeignet backofenfest bis 260C Wok Edelstahl

WMF€35.164.4★363 rev

Amazon Basics Wok-Pfanne 28 cm Schwarz

Amazon Basics€25.074.6★6,444 rev

Newest

by launch date

Amazon Basics 3-teiliges Pfannenset mit Wok Keramik-Edelstahl-Set mit 24 0-cm- und 28 0-cm-Bratpfanne und 28 0-cm-Wok Induktion Spülmaschinenfest

Amazon Basics€40.974,706 rev

4mo ago

Kordisen 32 cm Wok aus Kohlenstoffstahl mit Deckel flacher Boden natürlich antihaftbeschichtet geeignet für Induktion Gas und Elektroherd großes Fassungsvermögen für 36 Personen

Kordisen€29.7773 rev

6mo ago

Frskalet 33cm Wokpfanne mit Deckel & Silikonspatel Kohlenstoffstahl Keine Chemische Beschichtung Wok zum Kochen von Gerichten für 3-6 Personen Geeignet für Induktions Elektro und Gasherde

Frskalet€33.6330 rev

6mo ago

Armorbear 34 cm Wokpfanne aus Karbonstahl Tripol-Nitrierte vorgebrannte Woks mit flachem Boden antihaftbeschichtet japanischer Wok mit Glasdeckel für alle Herdplatten

Armorbear€44.5454 rev

9mo ago

SNOWCLAD Wokpfanne Induktion 30cm Hybrid-Woks und Bratpfannen Antihaft Wabenpfanne mit Deckel Edelstahlpfanne Für Alle Herdarten Geeignet Ofen-und Spülmaschinenfest Pfoa Frei

SNOWCLAD€49.95362 rev

1y ago

What buyers say about wokpfanne

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Das beste Produkt in der Küche”

Preis-Leistungs-Verhältnis13%

“Preis/Leistung super”

Heizung9%

“Perfekte Planität und dadurch ideale Wärmeverteilung”

Gesamtgröße8%

“passt”

Einfache Reinigung8%

“Auch super zu reinigen”

Benutzerfreundlichkeit7%

“Leichte Handhabung und super leichte Reinigung”

beworben Vs Tatsächliches Produkt3%

“So wie auf dem Bild”

Stärke3%

“Direkt auffällig: das Material fühlt sich robust an”

Gewicht leicht2%

“Supergute, leichte Pfanne”

Haltbarkeit2%

“wirkt durch das Aluminiumguss-Material stabil und langlebig.”

What buyers complain about

Qualität insgesamt13%

“Qualität ungenügend”

Heizung10%

“Wärmeleitung unfassbar schlecht”

Haftung/Klebrigkeit9%

“Muss richtig heiß sein, damit nichts kleben bleibt”

Rost/Korrodieren9%

“Rost im Wok”

Lackqualität7%

“Beschichtung löst sich ab”

Preis-Leistungs-Verhältnis5%

“bisschen teuer”

Gesamtgröße5%

“32 cm ist recht groß”

Haltbarkeit5%

“Nach 3 Monaten Müll”

Gewicht schwer3%

“Einzig was aufgefallen ist das er recht schwer ist, auch leer”

Griff2%

“Holzgriff nicht in GS”

Top return reasons

Gesamtgröße37%

Kratzfestigkeit9%

Kompatibilität – insgesamt7%

Gewicht schwer6%

beworben Vs Tatsächliches Produkt4%

Qualität insgesamt4%

Funktionalität insgesamt4%

Lackqualität3%

Haftung/Klebrigkeit3%

Defekt Material/Teile3%

Common questions

Is wokpfanne profitable to sell on Amazon Germany?: The niche generates €1.6M/yr across 33 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -31.0%. Flapen's verdict: Worth a look (58/100).
How competitive is the wokpfanne niche?: 18 brands and 136 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in wokpfanne?: Top complaints mined from reviews: Qualität insgesamt, Heizung, Haftung/Klebrigkeit. The return rate is 2.6%.
When does demand for wokpfanne peak?: Demand peaks in Nov–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the wokpfanne niche?: Listings span €19.35–€84.08; the average listing price is €42.96 (sweet spot $15–$100). The average incumbent carries 1,383 reviews — the moat a new listing must climb.