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Wokpfanne

Maybe

Products sell for $42.96 on average, inside the sweet spot. But demand is soft, at -31.0% this quarter, so Wokpfanne is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 4,240 Küche, Haushalt & Wohnen niches · +10 vs the category median of 48
Market size
€1.6M/yr1.3M searches / yr
90-day growth
-31.0%search demand this quarter
Competition
42%top-5 click share · 18 brands · 136 sellers

Flapen Score

Wokpfanne against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wokpfanne is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wokpfanne market on Amazon at a glance

Shoppers on Amazon Germany searched for Wokpfanne 1.3M times last year and spent an estimated €1.6M. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.6M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
2.8%
Market size, estimated
€1.6Ma year
Peak month
November2.5× the quietest month
Top search term
wokpfanne389K searches a year

02 · Price

A sale here is worth €42.96.

Listings sell for €42.96 on average, from €19.35 to €84.08. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €42.96 that is €21K to €32K a year per listing.

Average price
€42.96inside the $15 to $100 sweet spot
Price range
€19.35–€84.08
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
€21K–€32K
Returns
2.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #32 within Kochen. It carries 1,383 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
2.6%
Average rank
#32in Kochen
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
1,383per listing
Listings tracked
33

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
62 months

Products

Top Wokpfanne products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

136

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

24%

  • Brand 136%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Wokpfanne search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Wokpfanne search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wokpfanne389K/yr
  • wok309K/yr
  • wokpfanne induktion201K/yr
  • wok pfanne94K/yr
  • wok induktion51K/yr
  • woks & wokpfannen44K/yr
  • wokpfanne mit deckel48K/yr
  • tefal wok27K/yr
  • wmf wok26K/yr
  • tefal wokpfanne 28 cm22K/yr

Reviews and returns

What reviews say buyers love and hate about Wokpfanne

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Qualität insgesamt”
2.6%of orders come back
“Qualität ungenügend”
A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Wokpfanne questions

Answered from the same tracked data.