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Woklette

Fail

Demand is soft, at -83.4% this quarter, so Woklette is a Fail.

Flapen Score
25
25 / 100
Ranks 4,119 of 4,240 Küche, Haushalt & Wohnen niches · −23 vs the category median of 48
Market size
€32K/yr102K searches / yr
90-day growth
-83.4%search demand this quarter
Competition
91%top-5 click share · 7 brands · 29 sellers

Flapen Score

Woklette against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Woklette is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Woklette market on Amazon at a glance

Shoppers on Amazon Germany searched for Woklette 102K times last year and spent an estimated €32K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -83.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-83.4%
Conversion, latest week
0.5%
Market size, estimated
€32Ka year
Peak month
January16.7× the quietest month
Top search term
woklette51K searches a year

02 · Price

A sale here is worth €68.60.

Listings sell for €68.60 on average, from €34.54 to €111.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At €68.60 that is €7K to €17K a year per listing.

Average price
€68.60inside the $15 to $100 sweet spot
Price range
€34.54–€111.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
€7K–€17K
Returns
2.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #47 within Elektrische Küchengeräte. It carries 690 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
63%
Out of stock, average day
28.8%
Average rank
#47in Elektrische Küchengeräte
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
690per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Woklette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

29

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

2%

  • Brand 140%
  • Brand 225%
  • Brand 314%
  • Brand 410%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Woklette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 16.7×

Search terms

Top Woklette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • woklette51K/yr
  • wok raclette17K/yr
  • mini wok set 6 personen4K/yr
  • woklette 8 personen6K/yr
  • mini wok set7K/yr
  • party wok set6K/yr
  • wok party3K/yr
  • pfännekes3K/yr
  • woklette 6 personen tefal5K/yr

Reviews and returns

What reviews say buyers love and hate about Woklette

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Einfache Reinigung”
17%of negative reviews mention “Preis-Leistungs-Verhältnis”
2.9%of orders come back
“Also für den Preis erwartet man etwas anderes”
A buyer, on “Preis-Leistungs-Verhältnis”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Woklette questions

Answered from the same tracked data.