Is Wohnzimmerschrank profitable to sell on Amazon Germany?

Flapen scores Wohnzimmerschrank 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €37K a year across 217 tracked products. 19 of the 84 products launched in the last year cleared the first-year sales bar. Search demand grew -29.1% in the last 90 days.

How competitive is the Wohnzimmerschrank niche on Amazon Germany?

91 brands and 115 sellers compete in Wohnzimmerschrank on Amazon Germany. The top 5 Wohnzimmerschrank products take 13% of clicks, and the top 5 brands take 37%.

What do buyers complain about in Wohnzimmerschrank?

Wohnzimmerschrank buyers on Amazon Germany complain most about Qualität insgesamt, Montage/Installation, and Gesamtgröße. An estimated 0.6% of orders come back.

When does demand for Wohnzimmerschrank peak?

Search demand for Wohnzimmerschrank on Amazon Germany peaks in Jan–Nov, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Wohnzimmerschrank niche?

Wohnzimmerschrank sells for €182.53 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €24.95 to €658.70. The average product has 233 reviews, the count a new listing must catch up to.

Wohnzimmerschrank

Maybe

The top 5 products take only 13% of clicks. But buyers convert on only 0.0% of searches, so Wohnzimmerschrank is a Maybe.

Filters No Dominant Brand High Price

Flapen Score: 53
53 / 100Top 27% of 4,240 Küche, Haushalt & Wohnen niches · +5 vs the category median of 48
Market size: €37K/yr511K searches / yr
90-day growth: -29.1%search demand this quarter
Competition: 13%top-5 click share · 91 brands · 115 sellers

Flapen Score

Wohnzimmerschrank against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wohnzimmerschrank is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Wohnzimmerschrank market on Amazon at a glance

Shoppers on Amazon Germany searched for Wohnzimmerschrank 511K times last year and spent an estimated €37K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 511K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €37K a year.

Searches, last 12 months: 511K
Growth, 90 days vs prior 90: -29.1%
Conversion, latest week: 0.0%
Market size, estimated: €37Ka year
Peak month: November1.8× the quietest month
Top search term: wohnzimmerschrank154K searches a year

02 · Price

A sale here is worth €182.53.

Listings sell for €182.53 on average, from €24.95 to €658.70. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €182.53 that is €0 to €18K a year per listing.

Average price: €182.53above the $15 to $100 sweet spot
Price range: €24.95–€658.70
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 250–500
Units per listing a year: 0–100
Revenue per listing a year: €0–€18K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #329 within Esszimmer. It carries 233 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 30%
Out of stock, average day: 8.0%
Average rank: #329in Esszimmer
Average rating: 4.10 starsAmazon Germany average 4.37 stars
Average reviews: 233per listing
Listings tracked: 217

04 · Newcomers

19 of last year's 84 launches cleared the first-year sales bar.

84 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 84
Successful launches: 19Amazon's first-year sales bar
Average brand age: 34 months

Products

Top Wohnzimmerschrank products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

91 falling

Sellers

115

Top-5 brand share

37%

Top 20: 66%

Top-5 click share

13%

Top 20: 30%

Open market

60%

Brand 112%
Brand 27%
Brand 36%
Brand 46%
Brand 55%
Brand 64%

Demand

Wohnzimmerschrank search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Wohnzimmerschrank search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wohnzimmerschrank154K/yr -25.6%0.0% conv.
wohnzimmerschränke62K/yr -31.1%0.0% conv.
sideboard eiche34K/yr -24.9%0.1% conv.
sideboard 200cm lang30K/yr -29.0%0.1% conv.
highboard holz27K/yr -35.0%0.0% conv.
sideboard grau23K/yr -27.6%0.1% conv.
seidbord wohnzimmer22K/yr -33.1%0.1% conv.
sideboard grün17K/yr -29.6%0.1% conv.
sideboard 160 cm breit15K/yr -13.0%0.1% conv.
sideboard wohnzimmer 200cm15K/yr -6.3%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Wohnzimmerschrank

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Montage/Installation”

20%of negative reviews mention “Qualität insgesamt”

0.6%of orders come back

“Qualität ungenügend”

A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Wohnzimmerschrank questions

Answered from the same tracked data.

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