Is winterdecke 155x220 profitable to sell on Amazon Germany?

The niche generates €121K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -69.4%. Flapen's verdict: Skip it (39/100).

How competitive is the winterdecke 155x220 niche?

14 brands and 19 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in winterdecke 155x220?

Top complaints mined from reviews: Dicke, Gesamtgröße, Gewicht schwer. The return rate is 2.4%.

When does demand for winterdecke 155x220 peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 26.3× the quietest.

What does it cost to enter the winterdecke 155x220 niche?

Listings span €18.11–€88.02; the average listing price is €45.51 (sweet spot $15–$100). The average incumbent carries 6,317 reviews — the moat a new listing must climb.

winterdecke 155x220

Skip it

Soft demand (-69.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€45.51

avg listing price — sweet spot $15–$100

Price range

Incredible€18.11–€88.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€121K

€121K/yr · 74K searches

Review moat

Bad6,316.95

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-69.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, winterdecke 155x220 is a €121K/yr Amazon Germany market (74K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

winterdecke 155x220 market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: €114K–€137K; units × avg price
Conversion rate: 3.6%
Avg BSR: #77
Page quality: 0%
Prime: 84%
Sponsored: 89%
Out of stock: 2.2%
Avg brand age: 59 months
Avg seller age: 215 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

23%

Siebenschläfer29%
Welldora12%
sleepling12%
BEDSURE9%
Gentle North7%
Dreamzie7%

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — -69.4% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 26.3×

Open Trend

Top winterdecke 155x220 search terms

winterdecke 155x22025K/yr -71.7%2.9% conv.
winter bettdecke 155x22011K/yr -62.5%1.6% conv.
bettdecke 155x220 winter17K/yr -74.3%1.7% conv.
winterbettdecke 155x220 extra warm10K/yr -69.9%2.0% conv.
bettdecke winter 155x2206K/yr -62.1%1.4% conv.
bettdecke 155x220 winter extra warm5K/yr -65.3%2.1% conv.

All search terms

Top winterdecke 155x220 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Siebenschläfer Winterdecke 155x220 cm - warme Bettdecke für den Winter (155 x 220 cm Winterbettdecke)

Siebenschläfer€40.604.8★28,624 rev

sleepling Energiespardecke Winter Bettdecke 155x220 Winterdecke

sleepling€22.174.7★1,062 rev

Gentle North Bettdecke 155x220 als Schlafdecke - Ganzjahresdecke für Allergiker geeignet - Weiche Steppdecke - Besonders Flauschig & waschbar bei 60

Gentle North€18.114.6★706 rev

Welldora Komfort Bettdecke 155x220 Winter | 100% Extraweiche Federn & Daunen | Fachärztlich geprüft Oeko-Tex Allergiker | Zertifiziert für Tierwohl | Dicke extrawarme Winterdecke Daunendecke

Welldora€78.774.8★2,789 rev

Dreamzie Daunendecke 155x220 Daunen Bettdecke - Warm Winterdecke Daunendecke 650gsm - Komfort Bettdecke 155x220 cm - Bettdecken Daunen & Federn - Zertifiziert für Tierwohl

Dreamzie€69.204.5★451 rev

Newest

by launch date

Glückstoff Winterdecke aus Federn und Daunen 155x220cm [Zertifiziert in Deutschland] - Dicke Bettdecke Winter Waschbar - Warme Daunendecke Allergiker - Schlafdecke Zudecke - Decke Extra Warm - Duvet

Glückstoff€88.02731 rev

10mo ago

Dreamzie Daunendecke 155x220 Daunen Bettdecke - Warm Winterdecke Daunendecke 650gsm - Komfort Bettdecke 155x220 cm - Bettdecken Daunen & Federn - Zertifiziert für Tierwohl

Dreamzie€69.20451 rev

10mo ago

ACCURATEX 450GSM Winterdecke 155×220 cm mit Daunenalternative Füllung

ACCURATEX€31.78729 rev

11mo ago

LILENO HOME Premium Bettdecke 155x220 Winter (1er Set) | 95C waschbar Sanitized| & Oeko-Tex Decke 155x220 | Allergikerfreundlich Geräuscharm & Wolkenweich | Mikrofaser Blanket Winter Made in EU

LILENO HOME€28.35144 rev

1y ago

Samthus Premium Winterdecke 155x220cm - Oeko-Tex und Dermatest zertifizierte Bettdecke- kuschelige Schlafdecke Zudecke mit Aussenhülle aus 100% Baumwolle - warme Steppdecke - Winter Blanket Duvet

Samthus€42.4087 rev

1y ago

What buyers say about winterdecke 155x220

What buyers praise and complain about, mined from review topics.

What buyers love

Wärme23%

“Warm”

Qualität insgesamt17%

“Super Produkt”

Komfort insgesamt10%

“angenehm warm und komfortabel”

Gewicht leicht8%

“Sehr leicht super toll”

Preis-Leistungs-Verhältnis8%

“Preis-Leistung: top”

Weiches Gefühl5%

“Baumwollbezug macht einen stabilen, wertigen Eindruck, insgesamt fluffig und kuschelig für Frühjahr und Herbst”

Gesamtgröße4%

“Super Passform,”

Geruch3%

“Geruchsfrei”

beworben Vs Tatsächliches Produkt3%

“Fast genau wie beschrieben”

Waschechtheit2%

“Keine Probleme beim Waschen”

What buyers complain about

Dicke12%

“Dünn”

Gesamtgröße11%

“Decke kleiner als angegeben”

Gewicht schwer8%

“Was mir missfällt ist das Gewicht”

Qualität insgesamt5%

“Qualität ungenügend”

Atmungsaktivität5%

“überhaupt nicht atmungsaktiv”

Wärme4%

“Viel zu dünn für ultra Warm”

Preis-Leistungs-Verhältnis4%

“für den Preis zu überteuert meiner Meinung nach.”

Hartes Gefühl2%

“Materatze top aber für mich bisschen zu hart,aber”

Materialqualität2%

“Material wirkt leicht und dünn, für sehr kalte Nächte nicht ausreichend”

Haltbarkeit2%

“werden nicht ewig halten.”

Top return reasons

Gesamtgröße29%

Dünn14%

Wärme14%

Gewicht schwer8%

Qualität insgesamt7%

Materialqualität4%

Atmungsaktivität3%

Komfort insgesamt2%

Dicke2%

Preis-Leistungs-Verhältnis2%

Common questions

Is winterdecke 155x220 profitable to sell on Amazon Germany?: The niche generates €121K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -69.4%. Flapen's verdict: Skip it (39/100).
How competitive is the winterdecke 155x220 niche?: 14 brands and 19 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in winterdecke 155x220?: Top complaints mined from reviews: Dicke, Gesamtgröße, Gewicht schwer. The return rate is 2.4%.
When does demand for winterdecke 155x220 peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 26.3× the quietest.
What does it cost to enter the winterdecke 155x220 niche?: Listings span €18.11–€88.02; the average listing price is €45.51 (sweet spot $15–$100). The average incumbent carries 6,317 reviews — the moat a new listing must climb.