Is winterdecke 135x200 extra warm profitable to sell on Amazon Germany?

The niche generates €36K/yr across 30 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -59.4%. Flapen's verdict: Skip it (40/100).

How competitive is the winterdecke 135x200 extra warm niche?

17 brands and 23 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in winterdecke 135x200 extra warm?

Top complaints mined from reviews: Dicke, Qualität insgesamt, Gesamtgröße. The return rate is 1.5%.

When does demand for winterdecke 135x200 extra warm peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 24.2× the quietest.

What does it cost to enter the winterdecke 135x200 extra warm niche?

Listings span €11.11–€71.31; the average listing price is €33.39 (sweet spot $15–$100). The average incumbent carries 15,021 reviews — the moat a new listing must climb.

winterdecke 135x200 extra warm

Skip it

Soft demand (-59.4% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€33.39

avg listing price — sweet spot $15–$100

Price range

Great€11.11–€71.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad15,021.37

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€36K

€36K/yr · 84K searches

Growth

Bad-59.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, winterdecke 135x200 extra warm is a €36K/yr Amazon Germany market (84K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

winterdecke 135x200 extra warm market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: €67K–€83K; units × avg price
Conversion rate: 1.3%
Avg BSR: #91
Page quality: 0%
Prime: 77%
Sponsored: 97%
Out of stock: 3.0%
Avg brand age: 52 months
Avg seller age: 202 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

44%

Top 20: 87%

Open market

24%

BEDSURE20%
Siebenschläfer18%
John Cotton13%
sleepling10%
Welldora9%
Gentle North6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -59.4% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 24.2×

Open Trend

Top winterdecke 135x200 extra warm search terms

winter blanket14K/yr -35.4%0.4% conv.
winterbettdecke13K/yr -62.4%1.8% conv.
decke winter10K/yr -58.3%1.2% conv.
bettdecke dicke füllung4K/yr -28.0%0.9% conv.
winterdecke 140x2008K/yr -70.5%1.0% conv.
blanket winter5K/yr -77.5%0.0% conv.
winterbettdecke 135x2008K/yr -72.8%5.0% conv.
bettdecke 135x200 winter extra warm6K/yr -55.4%3.4% conv.
winterbett3K/yr -70.0%0.9% conv.
winterbettdecken1K/yr -33.0%1.4% conv.

All search terms

Top winterdecke 135x200 extra warm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Siebenschläfer Winterdecke 135x200 cm - warme Bettdecke für den Winter (135 x 200 cm Winterbettdecke)

Siebenschläfer€35.034.8★28,624 rev

John Cotton New Way Bettdecke 135x200 - Innovativ & Atmungsaktive Winterdecke für Allergiker | Oeko-Test Zertifiziert Bettdecken | Weiche Microfaser Schlafdecke | Winterdecke 135 x 200 cm

John Cotton€23.524.6★2,001 rev

BEDSURE Kuscheldecke Warm Sherpa Wolldecke - Sofadecke Flauschig Sofaüberwurf Decke Dicke Couchdecke Geschenke für Frauen Flauschige Wohndecke Grau 150x200 cm XL

BEDSURE€18.484.7★41,972 rev

sleepling Energiespardecke Winter Bettdecke 135x200 Winterdecke

sleepling€19.924.7★1,062 rev

BEDSURE Bettdecke 135x200 Winterdecke 450gsm - 4 Jahreszeiten 2 teilig Bettdecken - Inklusive Ganzjahresdecke 135x200 300gsm & Sommerdecke 200x135 150gsm Steppdecke für Winter/Sommer/Vierjahreszeiten

BEDSURE€25.284.7★11,433 rev

Newest

by launch date

CASABEL Single Duvet 135x200 cm Diamond White 700 g/m 100% Mikrofaser atmungsaktiv und thermoregulierend Winter-/Herbstdecke Warm bequem maschinenwaschbar

CASABEL€20.14481 rev

7mo ago

John Cotton New Way Bettdecke 135x200 - Innovativ & Atmungsaktive Winterdecke für Allergiker | Oeko-Test Zertifiziert Bettdecken | Weiche Microfaser Schlafdecke | Winterdecke 135 x 200 cm

John Cotton€23.522,001 rev

8mo ago

Dreamzie Daunendecke 135x200 Daunen Bettdecke - Warm Winterdecke Daunendecke 650gsm - Komfort Bettdecke 135x200 cm - Bettdecken Daunen & Federn - Zertifiziert für Tierwohl

Dreamzie€60.84451 rev

8mo ago

LILENO HOME Premium Winter Bettdecke 135x200 (1er Set) | 95C waschbar Sanitized & Oeko-Tex Decke 135x200 | Allergikerfreundlich Geräuscharm & Wolkenweich | Mikrofaser Blanket Winter Made in EU

LILENO HOME€22.42144 rev

1y ago

Glückstoff Feder- und Daunendecke 135x200cm [Zertifiziert in Deutschland] - Bettdecke Daunen und Federn - Federbettdecke Oberbett - Schlafdecke Zudecke Sommer & Winterdecke - Duvet (Ganzjahresdecke)

Glückstoff€57.14731 rev

1y ago

What buyers say about winterdecke 135x200 extra warm

What buyers praise and complain about, mined from review topics.

What buyers love

Wärme24%

“Super warm”

Qualität insgesamt14%

“Super Produkt”

Komfort insgesamt10%

“Comfortabel”

Weiches Gefühl8%

“Das Material ist angenehm weich und fühlt sich hochwertig an”

Gewicht leicht7%

“Wunderbar leicht und angenehm”

Preis-Leistungs-Verhältnis7%

“Super Produkt für kleines Geld”

beworben Vs Tatsächliches Produkt4%

“just what we needed”

Schlafqualität3%

“Man schläft viel besser darin”

Geruch3%

“stinkt NICHT”

Flaumigkeit2%

“Super flauschig”

What buyers complain about

Dicke15%

“Viel zu dünn das Material”

Qualität insgesamt9%

“Ziemlich billig und defekt”

Gesamtgröße8%

“Größer als angegeben”

Wärme8%

“Mir ist es normalerweise im Laufe der Nacht zu warm im Bett”

beworben Vs Tatsächliches Produkt7%

“Mengenangaben irreführend”

Geruch4%

“Decke riecht unangenehm”

Geräuschpegel3%

“Laut”

Atmungsaktivität2%

“Nicht atmungsaktiv”

Materialqualität2%

“verkehrtes Material”

Preis-Leistungs-Verhältnis2%

“Grudeware für wenig Geld”

Top return reasons

Dünn22%

Gesamtgröße17%

Qualität insgesamt10%

Wärme9%

Materialqualität6%

Gewicht schwer5%