Skip to content

Winkekatze

Maybe

An estimated 1.6% of orders come back. But demand is soft, at -26.8% this quarter, so Winkekatze is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 4,240 Küche, Haushalt & Wohnen niches · +2 vs the category median of 48
Market size
€84K/yr381K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
38%top-5 click share · 22 brands · 126 sellers

Flapen Score

Winkekatze against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Winkekatze is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winkekatze market on Amazon at a glance

Shoppers on Amazon Germany searched for Winkekatze 381K times last year and spent an estimated €84K. The top 5 brands take 65% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.

Searches, last 12 months
381K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
1.5%
Market size, estimated
€84Ka year
Peak month
December2.8× the quietest month
Top search term
winkekatze193K searches a year

02 · Price

A sale here is worth €14.92.

Listings sell for €14.92 on average, from €4.58 to €57.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €14.92 that is €1K to €4K a year per listing.

Average price
€14.92under the $15 to $100 sweet spot
Price range
€4.58–€57.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #439 within Dekoartikel. It carries 357 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
2.6%
Average rank
#439in Dekoartikel
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
357per listing
Listings tracked
43

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Winkekatze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

126

Top-5 brand share

65%

Top 20: 98%

Top-5 click share

38%

Top 20: 76%

Open market

30%

  • Brand 123%
  • Brand 215%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Winkekatze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Winkekatze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • winkekatze193K/yr
  • glückskatze41K/yr
  • winkekatze solar19K/yr
  • maneki neko29K/yr
  • winke katze18K/yr
  • winkekatze klein14K/yr
  • lucky cat13K/yr
  • winkekatze groß13K/yr
  • winkende katze9K/yr
  • glückskatze winkekatze8K/yr

Reviews and returns

What reviews say buyers love and hate about Winkekatze

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Geschenk Zweck”
15%of negative reviews mention “Funktionalität insgesamt”
1.6%of orders come back
“Funktioniert nicht”
A buyer, on “Funktionalität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Winkekatze questions

Answered from the same tracked data.