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Window Color

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -55.0% this quarter, so Window Color is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 4,240 Küche, Haushalt & Wohnen niches · +2 vs the category median of 48
Market size
€760K/yr1.3M searches / yr
90-day growth
-55.0%search demand this quarter
Competition
57%top-5 click share · 4 brands · 86 sellers

Flapen Score

Window Color against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Window Color is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Window Color market on Amazon at a glance

Shoppers on Amazon Germany searched for Window Color 1.3M times last year and spent an estimated €760K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -55.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €760K a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
-55.0%
Conversion, latest week
3.0%
Market size, estimated
€760Ka year
Peak month
November5.5× the quietest month
Top search term
window color677K searches a year

02 · Price

A sale here is worth €19.89.

Listings sell for €19.89 on average, from €10.03 to €58.53. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €19.89 that is €30K to €40K a year per listing.

Average price
€19.89inside the $15 to $100 sweet spot
Price range
€10.03–€58.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
€30K–€40K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #45 within Glasmalerei. It carries 830 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
67%
Out of stock, average day
3.0%
Average rank
#45in Glasmalerei
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
830per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Window Color products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

86

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

0%

  • Brand 141%
  • Brand 230%
  • Brand 328%
  • Brand 41%

Demand

Window Color search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Window Color search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • window color677K/yr
  • window color set kinder192K/yr
  • window color set88K/yr
  • fensterfarbe28K/yr
  • window color farben39K/yr
  • fenstermalfarben24K/yr
  • fensterfarben kinder26K/yr
  • window colour17K/yr
  • windowcolor18K/yr
  • windows color22K/yr

Reviews and returns

What reviews say buyers love and hate about Window Color

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Farbe”
34%of negative reviews mention “Farbe”
0.7%of orders come back
“Alle andern Farben sind richtig zäh”
A buyer, on “Farbe”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Window Color questions

Answered from the same tracked data.