Is Willkommen Zuhause profitable to sell on Amazon Germany?

Flapen scores Willkommen Zuhause 61 out of 100 on Amazon Germany, a Maybe. Shoppers spend €119K a year across 49 tracked products. 0 of the 17 products launched in the last year cleared the first-year sales bar. Search demand grew +17.7% in the last 90 days.

How competitive is the Willkommen Zuhause niche on Amazon Germany?

34 brands and 49 sellers compete in Willkommen Zuhause on Amazon Germany. The top 5 Willkommen Zuhause products take 36% of clicks, and the top 5 brands take 45%.

What do buyers complain about in Willkommen Zuhause?

Willkommen Zuhause buyers on Amazon Germany complain most about Qualität insgesamt, Gesamtgröße, and Funktionalität insgesamt. An estimated 0.9% of orders come back.

When does demand for Willkommen Zuhause peak?

Search demand for Willkommen Zuhause on Amazon Germany peaks in Jul–Aug–Sep–Nov, and the busiest month runs 2.6× the quietest.

What does it cost to enter the Willkommen Zuhause niche?

Willkommen Zuhause sells for €6.41 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.32 to €11.33. The average product has 112 reviews, the count a new listing must catch up to.

Willkommen Zuhause

Maybe

An estimated 0.9% of orders come back. But prices span $3.32–$11.33, mostly outside the sweet spot, so Willkommen Zuhause is a Maybe.

Filters No Dominant Brand

Flapen Score: 61
61 / 100Top 7% of 4,240 Küche, Haushalt & Wohnen niches · +13 vs the category median of 48
Market size: €119K/yr354K searches / yr
90-day growth: +17.7%search demand this quarter
Competition: 36%top-5 click share · 34 brands · 49 sellers

Flapen Score

Willkommen Zuhause against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Willkommen Zuhause is stronger. Inside it, weaker.

61Maybe

This niche Category average

See the method

Market

The Willkommen Zuhause market on Amazon at a glance

Shoppers on Amazon Germany searched for Willkommen Zuhause 354K times last year and spent an estimated €119K. The top 5 brands take 45% of clicks. Demand peaks in Jul–Aug–Sep–Nov. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €119K a year.

Searches, last 12 months: 354K
Growth, 90 days vs prior 90: +17.7%
Conversion, latest week: 5.3%
Market size, estimated: €119Ka year
Peak month: August2.6× the quietest month
Top search term: willkommen zuhause116K searches a year

02 · Price

A sale here is worth €6.41.

Listings sell for €6.41 on average, from €3.32 to €11.33. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €6.41 that is €2K to €3K a year per listing.

Average price: €6.41under the $15 to $100 sweet spot
Price range: €3.32–€11.33
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 250–500
Revenue per listing a year: €2K–€3K
Returns: 0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #202 within Partyzubehör & Dekoration. It carries 112 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings: 86%
Prime listings: 100%
Out of stock, average day: 6.6%
Average rank: #202in Partyzubehör & Dekoration
Average rating: 4.21 starsAmazon Germany average 4.37 stars
Average reviews: 112per listing
Listings tracked: 49

04 · Newcomers

0 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 17
Successful launches: 0Amazon's first-year sales bar
Average brand age: 26 months

Products

Top Willkommen Zuhause products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

36%

Top 20: 74%

Open market

50%

Brand 114%
Brand 212%
Brand 37%
Brand 47%
Brand 56%
Brand 65%

Demand

Willkommen Zuhause search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug, Sep, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Willkommen Zuhause search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

willkommen zuhause116K/yr +19.3%5.0% conv.
welcome home83K/yr +9.9%4.9% conv.
willkommen zurück61K/yr +20.5%3.1% conv.
welcome home deko18K/yr +35.3%3.9% conv.
willkommen zuhause girlande11K/yr +16.4%5.5% conv.
herzlich willkommen zuhause11K/yr +29.9%4.1% conv.
welcome home girlande9K/yr +22.0%7.0% conv.
willkommen zurück girlande6K/yr +31.7%6.4% conv.
girlande willkommen zuhause7K/yr +9.4%9.0% conv.
willkommen zuhause deko6K/yr +35.4%3.3% conv.

Reviews and returns

What reviews say buyers love and hate about Willkommen Zuhause

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”

20%of negative reviews mention “Qualität insgesamt”

0.9%of orders come back

“Die dafür beigelegte Schnur ist von miserabel Qualität”

A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Willkommen Zuhause questions

Answered from the same tracked data.

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