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Wichtel Baustelle

Fail

Prices span $2.12–$9.72, mostly outside the sweet spot, so Wichtel Baustelle is a Fail.

Flapen Score
47
47 / 100
Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48
Market size
€23K/yr137K searches / yr
90-day growth
+40.8%search demand this quarter
Competition
58%top-5 click share · 13 brands · 14 sellers

Flapen Score

Wichtel Baustelle against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wichtel Baustelle is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wichtel Baustelle market on Amazon at a glance

Shoppers on Amazon Germany searched for Wichtel Baustelle 137K times last year and spent an estimated €23K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+40.8%
Conversion, latest week
2.7%
Market size, estimated
€23Ka year
Peak month
November335.7× the quietest month
Top search term
wichtel baustelle63K searches a year

02 · Price

A sale here is worth €6.12.

Listings sell for €6.12 on average, from €2.12 to €9.72. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €6.12 that is €2K to €3K a year per listing.

Average price
€6.12under the $15 to $100 sweet spot
Price range
€2.12–€9.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€2K–€3K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #861 within Saisonale Deko. It carries 35 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
14.6%
Average rank
#861in Saisonale Deko
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
35per listing
Listings tracked
15

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Wichtel Baustelle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

14

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

32%

  • Brand 121%
  • Brand 213%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Wichtel Baustelle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 335.7×

Search terms

Top Wichtel Baustelle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wichtel baustelle63K/yr
  • wichtel zubehör baustelle9K/yr
  • wichtel baustelle set24K/yr
  • baustelle wichtel10K/yr
  • wichtel einzug5K/yr
  • wichtel baustelle set einzug9K/yr
  • wichtelbaustelle17K/yr

Reviews and returns

What reviews say buyers love and hate about Wichtel Baustelle

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “beworben Vs Tatsächliches Produkt”
50%of negative reviews mention “Holzqualität”
1.1%of orders come back
“Holz ist sehr dünn allerdings zweckerfüllend”
A buyer, on “Holzqualität”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Wichtel Baustelle questions

Answered from the same tracked data.