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Whisky Steine

Fail

Shoppers spend an estimated $22K a year here, so Whisky Steine is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€22K/yr46K searches / yr
90-day growth
+16.3%search demand this quarter
Competition
59%top-5 click share · 14 brands · 17 sellers

Flapen Score

Whisky Steine against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Whisky Steine is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Whisky Steine market on Amazon at a glance

Shoppers on Amazon Germany searched for Whisky Steine 46K times last year and spent an estimated €22K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €22K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+16.3%
Conversion, latest week
3.8%
Market size, estimated
€22Ka year
Peak month
December3.6× the quietest month
Top search term
whisky steine15K searches a year

02 · Price

A sale here is worth €12.68.

Listings sell for €12.68 on average, from €4.43 to €37.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €12.68 that is €1K to €3K a year per listing.

Average price
€12.68under the $15 to $100 sweet spot
Price range
€4.43–€37.80
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #568 within Barzubehör. It carries 1,145 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
21.7%
Average rank
#568in Barzubehör
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
1,145per listing
Listings tracked
22

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Whisky Steine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

10%

  • Brand 130%
  • Brand 216%
  • Brand 316%
  • Brand 414%
  • Brand 511%
  • Brand 62%
  • Open — no brand owns it (8 brands, 10%)

Demand

Whisky Steine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Whisky Steine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • whisky steine15K/yr
  • whiskey steine8K/yr
  • kühlsteine7K/yr
  • eiswürfel steine4K/yr
  • whisky eiswürfel5K/yr
  • whiskey eiswürfel4K/yr
  • whiskey steine set4K/yr

Reviews and returns

What reviews say buyers love and hate about Whisky Steine

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Geschenk Zweck”
27%of negative reviews mention “Gesamtgröße”
0.7%of orders come back
“alle 18 Steine passen nicht in den Aufbewahrunsbeutel”
A buyer, on “Gesamtgröße”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Whisky Steine questions

Answered from the same tracked data.