Is Wetzstahl profitable to sell on Amazon Germany?

Flapen scores Wetzstahl 54 out of 100 on Amazon Germany, a Maybe. Shoppers spend €252K a year across 17 tracked products. Search demand grew -22.4% in the last 90 days.

How competitive is the Wetzstahl niche on Amazon Germany?

16 brands and 73 sellers compete in Wetzstahl on Amazon Germany. The top 5 Wetzstahl products take 63% of clicks, and the top 5 brands take 63%.

What do buyers complain about in Wetzstahl?

Wetzstahl buyers on Amazon Germany complain most about Qualität insgesamt, Haltbarkeit, and Funktionalität insgesamt. An estimated 0.6% of orders come back.

When does demand for Wetzstahl peak?

Search demand for Wetzstahl on Amazon Germany peaks in Jan–Nov–Dec, and the busiest month runs 2.1× the quietest.

What does it cost to enter the Wetzstahl niche?

Wetzstahl sells for €23.70 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.42 to €68.24. The average product has 1,117 reviews, the count a new listing must catch up to.

Wetzstahl

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -22.4% this quarter, so Wetzstahl is a Maybe.

Flapen Score: 54
54 / 100Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 48
Market size: €252K/yr165K searches / yr
90-day growth: -22.4%search demand this quarter
Competition: 63%top-5 click share · 16 brands · 73 sellers

Flapen Score

Wetzstahl against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wetzstahl is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Wetzstahl market on Amazon at a glance

Shoppers on Amazon Germany searched for Wetzstahl 165K times last year and spent an estimated €252K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €252K a year.

Searches, last 12 months: 165K
Growth, 90 days vs prior 90: -22.4%
Conversion, latest week: 6.5%
Market size, estimated: €252Ka year
Peak month: December2.1× the quietest month
Top search term: wetzstahl für messer71K searches a year

02 · Price

A sale here is worth €23.70.

Listings sell for €23.70 on average, from €7.42 to €68.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €23.70 that is €12K to €18K a year per listing.

Average price: €23.70inside the $15 to $100 sweet spot
Price range: €7.42–€68.24
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 500–750
Revenue per listing a year: €12K–€18K
Returns: 0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #25 within Messerschärfer. It carries 1,117 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings: 71%
Prime listings: 100%
Out of stock, average day: 5.7%
Average rank: #25in Messerschärfer
Average rating: 4.56 starsAmazon Germany average 4.37 stars
Average reviews: 1,117per listing
Listings tracked: 17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 63 months

Products

Top Wetzstahl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

33%

Brand 130%
Brand 210%
Brand 310%
Brand 47%
Brand 56%
Brand 65%

Demand

Wetzstahl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Wetzstahl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wetzstahl für messer71K/yr -30.9%6.3% conv.
wetzstahl59K/yr -11.5%5.2% conv.
schleifstab8K/yr -22.6%2.2% conv.
wetzstab6K/yr -19.3%5.0% conv.
wetzstähle3K/yr +0.5%2.9% conv.
wetzstahl messerschärfer3K/yr -21.4%5.1% conv.
messerschärfer stab4K/yr -28.8%6.9% conv.
schärfstab4K/yr -29.6%2.0% conv.
wetzstab für messer4K/yr -31.3%5.7% conv.
schleifstab für messer3K/yr -20.3%5.9% conv.

Reviews and returns

What reviews say buyers love and hate about Wetzstahl

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Qualität insgesamt”

25%of negative reviews mention “Qualität insgesamt”

0.6%of orders come back

“Leider unbefriedigend”

A buyer, on “Qualität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Wetzstahl questions

Answered from the same tracked data.

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