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wet palette

Skip it

Soft demand (-20.3% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 15Conversion 70Competition 19Returns 97Price range 79Avg price 92Brand share 16Review moat 46Quality gap 24

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great€21.97

avg listing price — sweet spot $15–$100

Price range

Great€9.30–€38.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,924.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€76K

€76K/yr · 54K searches

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-20.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, wet palette is a €76K/yr Amazon Germany market (54K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Sep. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

wet palette market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
€66K–€88K
units × avg price
Conversion rate
6.4%
Avg BSR
#74
Page quality
0%
Prime
100%
Sponsored
83%
Out of stock
5.6%
Avg brand age
37 months
Avg seller age
207 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

45

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • The Army Painter47%
  • Redgrassgames16%
  • Nicpro13%
  • golden maple9%
  • Jucoci8%
  • Green Stuff World6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.3% search growth over the last 90 days.
5K4KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep · busiest ÷ quietest = 2.9×

Top wet palette search terms

  • wet palette29K/yr
  • nasspalette13K/yr
  • nasspalette acrylfarben5K/yr
  • wet pallet4K/yr
  • army painter wet palette4K/yr
All search terms

Top wet palette products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€8K20%€15K30%€23K40%€30K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about wet palette

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe18%

“Super farben”

Qualität insgesamt17%

“Super verarbeitet”

Einfache Reinigung7%

“Sehr praktische und vor allem sehr saubere Lösung”

Lackqualität7%

“Perfekt für Einsteiger im Miniaturen-Bemalen”

Preis-Leistungs-Verhältnis7%

“Praktisch, günstig”

Benutzerfreundlichkeit6%

“So praktisch”

beworben Vs Tatsächliches Produkt6%

“Macht genau das was es soll”

Design insgesamt5%

“während das organisierte Design den Arbeitsplatz optimiert.”

Geschenk Zweck4%

“Schönes Geschenk”

Textur/Konsistenz – insgesamt4%

“Konsistenz bleibt super”

What buyers complain about

Geruch17%

“Der Schaumstoff riecht out of the Box nach verfaulten Eiern”

Gesamtgröße17%

“Papier zu groß für den Schwamm.”

Qualität insgesamt8%

“qualitativ nicht hochwertig”

Farbe8%

“Nach 15min mit geschlossenem Deckel sind die Farben komplett flüssig”

Griff8%

“benötigen mehr Druck, damit sie auch greifen”

Funktionalität insgesamt8%

“aber funtioniert leider nicht”

Farbverblassen/Verfärbung4%

“verfärben auch somit etwas”

Lackqualität4%

“Zu Bemängeln: Das Papier reißt schnell bei viel Farbe und die Farbe zieht in den Schwamm ein”

Top return reasons

Gesamtgröße43%
Preis-Leistungs-Verhältnis9%
Materialqualität9%
Produktzustand5%
Benutzerfreundlichkeit5%
Feucht/Trocken5%
Verriegelungsmechanismus5%
Defekt Material/Teile5%
Mechanismus probleme5%
Anzeigefarben5%

Common questions

Is wet palette profitable to sell on Amazon Germany?
The niche generates €76K/yr across 12 tracked products. 90-day search growth is -20.3%. Flapen's verdict: Skip it (40/100).
How competitive is the wet palette niche?
6 brands and 45 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in wet palette?
Top complaints mined from reviews: Geruch, Gesamtgröße, Qualität insgesamt. The return rate is 0.5%.
When does demand for wet palette peak?
Demand peaks in Jul–Sep; the busiest month runs 2.9× the quietest.
What does it cost to enter the wet palette niche?
Listings span €9.30–€38.70; the average listing price is €21.97 (sweet spot $15–$100). The average incumbent carries 1,925 reviews — the moat a new listing must climb.