Is Wet Palette profitable to sell on Amazon Germany?

Flapen scores Wet Palette 40 out of 100 on Amazon Germany, a Fail. Shoppers spend €76K a year across 12 tracked products. Search demand grew -20.3% in the last 90 days.

How competitive is the Wet Palette niche on Amazon Germany?

6 brands and 45 sellers compete in Wet Palette on Amazon Germany. The top 5 Wet Palette products take 77% of clicks, and the top 5 brands take 94%.

What do buyers complain about in Wet Palette?

Wet Palette buyers on Amazon Germany complain most about Geruch, Gesamtgröße, and Qualität insgesamt. An estimated 0.5% of orders come back.

When does demand for Wet Palette peak?

Search demand for Wet Palette on Amazon Germany peaks in Jul–Sep, and the busiest month runs 2.9× the quietest.

What does it cost to enter the Wet Palette niche?

Wet Palette sells for €21.97 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €9.30 to €38.70. The average product has 1,925 reviews, the count a new listing must catch up to.

Wet Palette

Fail

Demand is soft, at -20.3% this quarter, so Wet Palette is a Fail.

Flapen Score: 40
40 / 100Ranks 3,334 of 4,240 Küche, Haushalt & Wohnen niches · −8 vs the category median of 48
Market size: €76K/yr54K searches / yr
90-day growth: -20.3%search demand this quarter
Competition: 77%top-5 click share · 6 brands · 45 sellers

Flapen Score

Wet Palette against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Wet Palette is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Wet Palette market on Amazon at a glance

Shoppers on Amazon Germany searched for Wet Palette 54K times last year and spent an estimated €76K. The top 5 brands take 94% of clicks. Demand peaks in Jul–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.

Searches, last 12 months: 54K
Growth, 90 days vs prior 90: -20.3%
Conversion, latest week: 6.4%
Market size, estimated: €76Ka year
Peak month: July2.9× the quietest month
Top search term: wet palette29K searches a year

02 · Price

A sale here is worth €21.97.

Listings sell for €21.97 on average, from €9.30 to €38.70. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €21.97 that is €5K to €11K a year per listing.

Average price: €21.97inside the $15 to $100 sweet spot
Price range: €9.30–€38.70
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 250–500
Revenue per listing a year: €5K–€11K
Returns: 0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #74 within Malen. It carries 1,925 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 5.6%
Average rank: #74in Malen
Average rating: 4.62 starsAmazon Germany average 4.37 stars
Average reviews: 1,925per listing
Listings tracked: 12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Wet Palette products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Brand 147%
Brand 216%
Brand 313%
Brand 49%
Brand 58%
Brand 66%

Demand

Wet Palette search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Sep · busiest ÷ quietest = 2.9×

Search terms

Top Wet Palette search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wet palette29K/yr -15.8%6.4% conv.
nasspalette13K/yr -28.5%4.7% conv.
nasspalette acrylfarben5K/yr -27.2%5.7% conv.
wet pallet4K/yr +0.5%9.0% conv.
army painter wet palette4K/yr -31.7%13.3% conv.

Reviews and returns

What reviews say buyers love and hate about Wet Palette

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Farbe”

17%of negative reviews mention “Geruch”

0.5%of orders come back

“Der Schaumstoff riecht out of the Box nach verfaulten Eiern”

A buyer, on “Geruch”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

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FAQ

Common Wet Palette questions

Answered from the same tracked data.

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