Weihnachtswichtel

Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.

Searches, last 12 months

663K

Growth, 90 days vs prior 90

-32.8%

Conversion, latest week

1.0%

Market size, estimated

€86Ka year

Peak month

December45.6× the quietest month

Top search term

wichtel figuren83K searches a year

Listings sell for €12.44 on average, from €4.73 to €31.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €12.44 that is €1K to €3K a year per listing.

Average price

€12.44under the $15 to $100 sweet spot

Price range

€4.73–€31.78

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

€1K–€3K

Returns

1.5%of orders · Amazon Germany median 1.1%

80% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 37.0% of listings are out of stock. The average listing ranks #591 within Saisonale Deko. It carries 1,132 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

89%

Out of stock, average day

37.0%

Average rank

#591in Saisonale Deko

Average rating

4.56 starsAmazon Germany average 4.37 stars

Average reviews

1,132per listing

Listings tracked

76

30 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

30

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months