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Weihnachtstasse

Fail

Demand is soft, at -36.2% this quarter, so Weihnachtstasse is a Fail.

Flapen Score
42
42 / 100
Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48
Market size
€113K/yr1.0M searches / yr
90-day growth
-36.2%search demand this quarter
Competition
24%top-5 click share · 13 brands · 55 sellers

Flapen Score

Weihnachtstasse against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Weihnachtstasse is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weihnachtstasse market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachtstasse 1.0M times last year and spent an estimated €113K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €113K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-36.2%
Conversion, latest week
0.6%
Market size, estimated
€113Ka year
Peak month
December92.0× the quietest month
Top search term
tasse villeroy boch11K searches a year

02 · Price

A sale here is worth €17.91.

Listings sell for €17.91 on average, from €6.69 to €63.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €17.91 that is €0 to €2K a year per listing.

Average price
€17.91inside the $15 to $100 sweet spot
Price range
€6.69–€63.93
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #2,508 within Gläser & Trinkgeschirr. It carries 245 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
28.8%
Average rank
#2,508in Gläser & Trinkgeschirr
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
245per listing
Listings tracked
56

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Weihnachtstasse products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.

€0€2K€5K€7K€9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

55

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

24%

Top 20: 64%

Open market

6%

  • Villeroy & Boch82%
  • vivo - Villeroy & Boch Group5%
  • like. by Villeroy & Boch3%
  • Fyrklövern1%
  • RM Beautynails1%
  • Ambiente1%
  • Open — no brand owns it (7 brands, 6%)

Demand

Weihnachtstasse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 92.0×

Search terms

Top Weihnachtstasse search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tasse villeroy boch11K/yr
  • weihnachtstassen210K/yr
  • villeroy & boch kaffeebecher10K/yr
  • weihnachtstasse392K/yr
  • villeroy & boch kaffeetasse5K/yr
  • villeroy & boch becher6K/yr
  • kaffeebecher villeroy und boch6K/yr
  • villeroy und boch kaffeebecher5K/yr
  • tasse weihnachten120K/yr
  • weihnachtsbecher43K/yr

Reviews and returns

What reviews say buyers love and hate about Weihnachtstasse

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Gesamtgröße”
2.8%of orders come back
“Kleiner als angegeben”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Weihnachtstasse questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data