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Weihnachtskugeln

Maybe

The top 5 brands take only 31% of clicks. But demand is soft, at -50.1% this quarter, so Weihnachtskugeln is a Maybe.

Flapen Score
54
54 / 100
Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 48
Market size
€128K/yr5.1M searches / yr
90-day growth
-50.1%search demand this quarter
Competition
23%top-5 click share · 59 brands · 68 sellers

Flapen Score

Weihnachtskugeln against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Weihnachtskugeln is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weihnachtskugeln market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachtskugeln 5.1M times last year and spent an estimated €128K. The top 5 brands take 31% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -50.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €128K a year.

Searches, last 12 months
5.1M
Growth, 90 days vs prior 90
-50.1%
Conversion, latest week
0.2%
Market size, estimated
€128Ka year
Peak month
December429.4× the quietest month
Top search term
weihnachtskugeln1.3M searches a year

02 · Price

A sale here is worth €13.14.

Listings sell for €13.14 on average, from €3.03 to €45.60. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 100 to 250 of them. At €13.14 that is €1K to €3K a year per listing.

Average price
€13.14under the $15 to $100 sweet spot
Price range
€3.03–€45.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #397 within Saisonale Deko. It carries 459 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
70%
Out of stock, average day
27.9%
Average rank
#397in Saisonale Deko
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
459per listing
Listings tracked
77

04 · Newcomers

0 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Weihnachtskugeln products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

€0€3K€5K€8K€10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

59 falling

Sellers

68

Est. top-5 brand share

31%

Top 20: 72%

Est. top-5 click share

23%

Top 20: 57%

Open market

65%

  • Arbolisse7%
  • magimagi7%
  • BUCOMTU7%
  • Winwild6%
  • Relaxdays4%
  • JHWELRG4%

Demand

Weihnachtskugeln search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 429.4×

Search terms

Top Weihnachtskugeln search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • weihnachtskugeln1.3M/yr
  • christbaumkugeln694K/yr
  • weihnachtsbaumschmuck598K/yr
  • weihnachtskugeln glas316K/yr
  • christbaumschmuck492K/yr
  • christbaumkugeln glas147K/yr
  • weihnachtskugeln kunststoff151K/yr
  • weihnachtsbaum deko294K/yr
  • weihnachtsbaumkugeln213K/yr
  • weihnachtskugeln rot156K/yr

Reviews and returns

What reviews say buyers love and hate about Weihnachtskugeln

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Qualität insgesamt”
2.0%of orders come back
“Schlechte Qualität, kleiner wie beschrieben”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Weihnachtskugeln questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data