Weihnachtskissen
FailBuyers convert on only 0.3% of searches, so Weihnachtskissen is a Fail.
- Flapen Score
- 34 / 100Ranks 3,814 of 4,240 Küche, Haushalt & Wohnen niches · −14 vs the category median of 4834
- Market size
- €41K/yr1.3M searches / yr
- 90-day growth
- -27.2%search demand this quarter
- Competition
- 59%top-5 click share · 11 brands · 15 sellers
Flapen Score
Weihnachtskissen against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Weihnachtskissen is stronger. Inside it, weaker.
Market
The Weihnachtskissen market on Amazon at a glance
Shoppers on Amazon Germany searched for Weihnachtskissen 1.3M times last year and spent an estimated €41K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -27.2%
- Conversion, latest week
- 0.3%
- Market size, estimated
- €41Ka year
- Peak month
- November764.3× the quietest month
- Top search term
- weihnachtskissen381K searches a year
02 · Price
A sale here is worth €11.74.
Listings sell for €11.74 on average, from €4.70 to €34.00. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At €11.74 that is €0 to €1K a year per listing.
- Average price
- €11.74under the $15 to $100 sweet spot
- Price range
- €4.70–€34.00
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€1K
- Returns
- 4.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 24.9% of listings are out of stock. The average listing ranks #1,916 within Zierkissen & -hüllen. It carries 121 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 87%
- Out of stock, average day
- 24.9%
- Average rank
- #1,916in Zierkissen & -hüllen
- Average rating
- 4.39 starsAmazon Germany average 4.37 stars
- Average reviews
- 121per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Weihnachtskissen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
15
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
17%
- Brand 138%
- Brand 213%
- Brand 312%
- Brand 49%
- Brand 57%
- Brand 64%
- Open — no brand owns it (5 brands, 17%)
Demand
Weihnachtskissen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 764.3×
Search terms
Top Weihnachtskissen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- weihnachtskissen381K/yr
- kissenbezug weihnachten119K/yr
- kissen weihnachten124K/yr
- weihnachts kissen52K/yr
- kissenbezug 40x40 weihnachten79K/yr
- weihnachten kissen38K/yr
- kissenhülle weihnachten38K/yr
- kissenbezug 45x45 weihnachten28K/yr
- weihnachts kissenbezüge44K/yr
- weihnachtskissen 50x5046K/yr
Reviews and returns
What reviews say buyers love and hate about Weihnachtskissen
We read the reviews and the return reasons for every product selling here.
“geht schnell defekt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Weihnachtskissen questions
Answered from the same tracked data.









