Is weihnachtskerzen profitable to sell on Amazon Germany?

The niche generates €12K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (25/100).

How competitive is the weihnachtskerzen niche?

6 brands and 13 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in weihnachtskerzen?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Spaß/Unterhaltungserlebnis, Geruch. The return rate is 0.9%.

What does it cost to enter the weihnachtskerzen niche?

Listings span €5.62–€17.36; the average listing price is €12.62 (sweet spot $15–$100). The average incumbent carries 4,309 reviews — the moat a new listing must climb.

weihnachtskerzen

Skip it

A small market ($12K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Good€12.62

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,309

avg incumbent reviews — the moat a new listing must climb

Price range

Bad€5.62–€17.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-23.5%

90-day search growth — must beat 0% to launch

Competition

Bad90%

top-5 click share — a locked-up shelf

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad€12K

€12K/yr · 275K searches

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, weihnachtskerzen is a €12K/yr Amazon Germany market (275K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 25/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

weihnachtskerzen market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: €76K–€101K; units × avg price
Conversion rate: 0.4%
Avg BSR: #154
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 45.1%
Avg brand age: 39 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Amicably24%
BRUBAKER22%
Yankee Candle19%
Dekohelden2413%
ePicsoa12%
Primevolve10%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 39 weeks — -23.5% search growth over the last 90 days.

Open Trend

Top weihnachtskerzen search terms

weihnachtskerzen141K/yr +3.0%0.4% conv.
weihnachtskerze80K/yr -66.1%0.3% conv.
christmas candles4K/yr +268.3%0.0% conv.
weihnachtskerzen kerzen weihnachtsmotive9K/yr -4.9%0.0% conv.
christmas candle14K/yr +17.1%0.8% conv.
weihnachtskerzen wachs20K/yr -31.4%0.9% conv.
weihnachts kerzen3K/yr +15.6%0.0% conv.
weihnachts kerze3K/yr +44.4%0.0% conv.

All search terms

Top weihnachtskerzen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12 Stück Duftkerze Geschenkset Weihnachten Weihnachtskerzen Weihnachtsgeschenke Set Geburtstagsgeschenk für frauen Personalisierte Geschenke für Weihnachten Jahrestag Bad Yoga Kleine

Amicably€16.674.6★141 rev

Yankee Candle Duftkerze im Glas (groß) | Christmas Magic | Kerze mit langer Brenndauer bis zu 150 Stunden | Perfekte Geschenke für Frauen

Yankee Candle€17.364.7★16,331 rev

Dekohelden24 6er Set Teelicht Weihnachtskugel - Christbaumkugel in rot Maße je Teelicht L/B/H: 4 x 4 x 5 cm.

Dekohelden24€14.234.6★154 rev

6 Pack Weihnachtskerzen Duftkerzen im Glas Duftkerzen Set für Weihnachten Natürliches Sojawachs Soja Aromatherapie Kerzen Deko Kerzen Geschenkset für Frauen Männer und Kollegen

ePicsoa€11.924.1★9 rev

BRUBAKER 20er Pack Baumkerzen Wachs - Weihnachtskerzen - Champagner

BRUBAKER€5.624.5★5,930 rev

Newest

by launch date

6 Pack Weihnachtskerzen Duftkerzen im Glas Duftkerzen Set für Weihnachten Natürliches Sojawachs Soja Aromatherapie Kerzen Deko Kerzen Geschenkset für Frauen Männer und Kollegen

ePicsoa€11.929 rev

10mo ago

12 Stück Duftkerze Geschenkset Weihnachten Weihnachtskerzen Weihnachtsgeschenke Set Geburtstagsgeschenk für frauen Personalisierte Geschenke für Weihnachten Jahrestag Bad Yoga Kleine

Amicably€16.67141 rev

11mo ago

Primevolve Duftkerzen Geschenkset 12 Stück 2.5 OZGeburtstagsgeschenk für Geschenke für Personalisierte Geschenke für Weihnachten Jahrestag Bad Yoga Kleine Geschenke für

Primevolve€16.711,668 rev

3y ago

Dekohelden24 6er Set Teelicht Weihnachtskugel - Christbaumkugel in rot Maße je Teelicht L/B/H: 4 x 4 x 5 cm.

Dekohelden24€14.23154 rev

4y ago

BRUBAKER 20er Pack Baumkerzen Wachs - Weihnachtskerzen - Champagner

BRUBAKER€5.625,930 rev

7y ago

What buyers say about weihnachtskerzen

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch55%

“Bester Christmas Duft”

Qualität insgesamt13%

“Gutes Produkt”

Gesamtgröße8%

“Passt”

Preis-Leistungs-Verhältnis6%

“SUPER ANGEBOT”

Geschenk Zweck4%

“Die Kerze war ein Geschenk für die Frau”

beworben Vs Tatsächliches Produkt4%

“Wie beschrieben”

Farbe4%

“Sehr schöne Farbe, lange Brenndauer und ruhiges Kerzenbild”

Benutzerfreundlichkeit2%

“Einfach zu empfehlen”

Haltbarkeit1%

“Die Brenndauer ist wirklich beeindruckend”

What buyers complain about

Preis-Leistungs-Verhältnis30%

“teuer”

Spaß/Unterhaltungserlebnis20%

“dafür ist der Spaß zu teuer, also doch besser die Designkerzen kaufen.”

Geruch20%

“Klasse Duft nur zu teuer”

Rost/Korrodieren10%

“Rust manchmal also aufpassen wo man sie hinstellt”

Top return reasons

Gesamtgröße49%

Dünn11%

Geruch11%

Preis-Leistungs-Verhältnis9%

Farbe6%

Qualität insgesamt6%

Benutzerfreundlichkeit3%

Haltbarkeit3%

Produktzustand3%

Common questions

Is weihnachtskerzen profitable to sell on Amazon Germany?: The niche generates €12K/yr across 7 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (25/100).
How competitive is the weihnachtskerzen niche?: 6 brands and 13 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in weihnachtskerzen?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Spaß/Unterhaltungserlebnis, Geruch. The return rate is 0.9%.
What does it cost to enter the weihnachtskerzen niche?: Listings span €5.62–€17.36; the average listing price is €12.62 (sweet spot $15–$100). The average incumbent carries 4,309 reviews — the moat a new listing must climb.