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Weihnachtsfiguren

Fail

Shoppers spend an estimated $11K a year here, so Weihnachtsfiguren is a Fail.

Flapen Score
36
36 / 100
Ranks 3,685 of 4,240 Küche, Haushalt & Wohnen niches · −12 vs the category median of 48
Market size
€11K/yr341K searches / yr
90-day growth
+29.1%search demand this quarter
Competition
67%top-5 click share · 8 brands · 11 sellers

Flapen Score

Weihnachtsfiguren against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Weihnachtsfiguren is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weihnachtsfiguren market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachtsfiguren 341K times last year and spent an estimated €11K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €11K a year.

Searches, last 12 months
341K
Growth, 90 days vs prior 90
+29.1%
Conversion, latest week
0.3%
Market size, estimated
€11Ka year
Peak month
November273.6× the quietest month
Top search term
weihnachtsfiguren75K searches a year

02 · Price

A sale here is worth €9.16.

Listings sell for €9.16 on average, from €4.96 to €18.84. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €9.16 that is €0 to €916 a year per listing.

Average price
€9.16under the $15 to $100 sweet spot
Price range
€4.96–€18.84
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€916
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.6% of listings are out of stock. The average listing ranks #940 within Dekoartikel. It carries 194 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
32.6%
Average rank
#940in Dekoartikel
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
194per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Weihnachtsfiguren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

11

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

16%

  • Brand 131%
  • Brand 213%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 69%
  • Open — no brand owns it (2 brands, 16%)

Demand

Weihnachtsfiguren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 273.6×

Search terms

Top Weihnachtsfiguren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weihnachtsfiguren75K/yr
  • weihnachtsdeko innen figuren42K/yr
  • weihnachtsfiguren klein30K/yr
  • weihnachtsdeko figuren44K/yr
  • weihnachtsdeko klein29K/yr
  • kleine weihnachtsfiguren17K/yr
  • deko figuren weihnachten11K/yr
  • weihnachten figuren6K/yr
  • weihnachtliche figuren14K/yr
  • weihnachts figuren11K/yr

Reviews and returns

What reviews say buyers love and hate about Weihnachtsfiguren

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Preis-Leistungs-Verhältnis”
100%of negative reviews mention “Gesamtgröße”
2.2%of orders come back
“Sehr klein”
A buyer, on “Gesamtgröße”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Weihnachtsfiguren questions

Answered from the same tracked data.